Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.
Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.
At Essor, we are at the forefront of leveraging AI, automation, and emerging technologies to challenge traditional ways of working. We are empowered to engage technology-driven initiatives. We want individuals who are hands-on, curious, and excited to be part of this journey.
Key Responsibilities:
- Content Planning & Calendar Ownership (TikTok, IG & YT):
- Own the planning and execution of the organic social calendar across Instagram, TikTok, and YouTube. Content should be specific to each channel.
- Build weekly and monthly content calendars aligned with product launches, retail moments, and campaign priorities
- Translate product science (ex: nano-hydroxyapatite or 5% potassium nitrate) into digestible, scroll-stopping TikTok education without sounding clinical.
- Ensure consistent posting cadence tied to key business initiatives (new launches, partnerships, limited editions)
- Optimize captions and creative for platform-specific best practices (TikTok vs Reels vs Shorts)
- Schedule and publish content across platforms, ensuring accuracy in tagging, links, and formatting
- Proactively identify gaps in storytelling and propose new content opportunities
- Creative Support
- Edit social assets using Canva (stories, carousels, simple motion graphics, cover images)
- Assist in repurposing/editing UGC and creator content for organic use
- Collaborate with internal creative and influencer teams to ensure assets are optimized for feed
- Maintain a library of approved social templates and formats
- Community Cultivation & Brand Voice:
- Reactive: Respond to every comment and DM with wit and brand-aligned personality.
- Proactive: Slide into the "right" conversations, seeding Boka into cultural moments before they go viral.
- Define and execute Boka’s social voice across platforms (premium, approachable, educational, culturally relevant)
- Respond to comments and DMs in a timely, thoughtful, and brand-aligned tone
- Engage proactively in relevant conversations to position Boka within culture
- Identify recurring questions, feedback, and sentiment trends and share insights with internal teams
- Escalate customer service or sensitive issues if needed
- AI-Driven Creation: Use AI tools (Midjourney, Runway, Jasper, or similar) to streamline production, enhance visuals, and stay ahead of creative trends.
- IRL Brand Experiences: Support and execute IRL brand activations and community moments to deepen audience connection. Plan and host 3–5 intimate, high-impact events per year for our "Brand Lovers" turning digital followers into real-world advocates.
The Profile
- Digital Native: You don't just know the trends; you predict them. You understand the nuances of the TikTok FYP vs. Instagram Reels.
- AI Savvy: You treat AI as a creative partner, using it to 10x your output and quality without losing the "human" touch.
- The "Host" Energy: You’re comfortable being on camera and even more comfortable leading a room of people at a brand event.
- Self-Starter: Since you solely own these channels, you are comfortable taking initiative and running with an idea from brainstorm to post.
- Creative Swiss Army Knife: You can edit in CapCut or InShot with your eyes closed and have an eye for lighting and framing.
- Experienced: 4–6 years in social media management, preferably for a beauty or wellness brand with a cult following.
Bonus Points
- You have a personal TikTok or IG following where you’ve experimented with content.
- You’re already a Boka user and can tell us why Ela Mint is superior.
KPIs
- Growth in follower count across TikTok and Instagram
- Engagement rate (likes, comments, saves, shares)
- Content performance improvements over time (views, watch time, saves)
- Community sentiment and quality of interactions
- Contribution to broader marketing goals through organic social performance
- Quantifiable lift in "Brand Love" and sentiment via our awareness tracker (fielded every 4 - 6 months)
If you are ready to join our fast-paced company, apply now!
The estimated salary range for this role is $100-110K per year. Final compensation will depend on experience, skills, and location.
We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.
