At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.
Job Overview
- This role will lead Britvic Ireland’s ecommerce and digital strategy across all commercial channels: Supermarkets, Convenience, and Away From Home.
- This newly created role will drive profitable growth through online platforms, digital activations, and customer partnerships.
- The Ecommerce executive will be the central connector between commercial teams, shared services, and digital execution, ensuring Britvic Ireland regains ecommerce leadership in FY26 and beyond.
Key Responsibilities
- Deliver an 18month ecommerce strategy with KPIs, investment roadmap, and retailer plans.
- Lead ecommerce execution across Tesco, Musgrave, Dunnes, Amazon, Just Eat, Deliveroo, and other platforms.
- Drive integration of physical and digital campaigns for seamless shopper experiences.
- Own Britvic Asset Library and optimise the digital shelf: content quality, taxonomy, compliance, discoverability, and conversion.
- Manage digital shelf tools and ensure best-in-class ecommerce assets aligned with GB guidelines.
- Partner with GB DCom, Shopper Marketing, IE Account teams and Carlsberg Group to align frameworks and campaigns.
- Build monthly performance dashboards using retailer and internal data; manage benchmarking, share of search, and ROI analysis.
- Support retail media activation (CitrusAd, Amazon Ads, Tesco Media & Insight, Musgrave screens, Dunnes Sponsored Ads) and optimise ROAS.
- Collaborate across functions to support ecommerce propositions and joint business planning with customers.
Requirements
- 1+ years’ experience in ecommerce, digital marketing, or FMCG commercial roles.
- Proven experience managing online platforms and digital activations.
- Strong capability in data-led decision making, dashboard interpretation, and ROI tracking.
Key Behaviors
- Ability to manage multiple campaigns, stakeholders, and retailer relationships while focusing on high impact tasks.
- Uses insights and trends to guide commercial actions and unlock growth.
- Deep understanding of ecommerce platforms, shopper behaviour, media tools, and retailer systems.
- Strong capability in briefing, reviewing, and ensuring alignment with brand guidelines.
- Comfortable driving digital transformation, influencing teams, and leading new ways of working.
- Confident using tools such as Brandbank, digital shelf analytics, CitrusAd, Amazon Vendor Central.
- Works cross functionally and cross market to deliver aligned, consistent ecommerce execution.
Education/Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, or related field (preferred
