Ensemble Travel Group is a leading travel agency consortium of top-tier agencies throughout the U.S. and Canada that was established in 1968. Part of Kensington Tours since June 2022, Ensemble provides members with access to exclusive offers, unique hosted tours, partnerships and superior marketing opportunities with best-in-class suppliers, and proprietary travel platforms such as ADX that offers agents instant commission visibility, one click insurance and more to improve efficiencies and earnings. Ensemble maintains offices in Toronto and New York.
About the Role
Ensemble is looking for a driven Brand Director to lead and actively shape our presence across the travel industry. This is a leadership role for someone who is equally comfortable setting the strategy and rolling up their sleeves to bring it to life — a creative thinker and executer who thrives at the intersection of brand, community, and communications.
As Brand Director, you will own Ensemble’s brand voice, visual identity, and market positioning while personally driving awareness, agency growth, and the kind of brand energy that makes people want to be part of what we’re building. You won’t just be directing from the sidelines. You’ll be in the work — writing, creating, pitching, presenting, and producing alongside your team.
Key Responsibilities
Brand Strategy & Positioning
- Champion and drive Ensemble’s brand positioning, narrative, and point of view
- Develop and execute an activation plan against our value proposition for prospective agency members
- Build and actively maintain Ensemble’s brand standards, ensuring consistency is upheld across every channel and touchpoint.
- Identify market opportunities and competitive gaps; bring your own POV on where the brand should go and how to get there.
- Drive agency recruitment by creating persuasive brand experiences and materials that position Ensemble membership as a must-have.
Creative Leadership & Execution
- Lead the creative department day-to-day — setting direction, reviewing work, giving feedback, and being hands on when needed. Bring creative ideas to the table and help drive them through execution.
- Drive the brand campaigns, overarching partner and member communications, and industry-facing content.
- Set a high creative standard and hold the team to it, while maintaining a culture where bold ideas are encouraged and refined — not filtered out.
- Be the brand’s creative compass: the person who instinctively knows when something is on-brand and when it isn’t.
Content Strategy & Creation
- Own and drive the content strategy across all channels — social, email, website, events, and industry media — and be actively involved in creating it.
- Drive the brand presence strategy: thought leadership pieces, industry commentary, member-facing messaging, and high-stakes communications.
- Oversee the social editorial calendar, ensuring content is purposeful, timely, and reflects Ensemble’s perspective and expertise.
- Drive content that doesn’t just fill channels but builds a genuine point of view — making Ensemble a voice people in the industry want to hear from.
Communications: Oversight & Hands-On Involvement
- Lead and actively shape the social, PR, and partner with events communications teams — setting shared goals, messaging frameworks, and a cohesive brand voice.
- Architect the brand voice at industry events, in media, and in member-facing content at our events to create that connective thread across all content
- Develop PR strategy and key messaging , working alongside the PR team to place stories, build relationships with media, and shape Ensemble’s narrative.
Events & Industry Presence
- Develop and oversee our brand strategy and how it comes to life at both Ensemble and industry events, including: presentations, panels, activations, and experiences that turn heads.
- Identify and pursue speaking engagements, sponsorship opportunities, and partnerships that put Ensemble’s perspective front and centre.
- Partner with the Events team to ensure every event — Ensemble-hosted or industry-wide — shows up with intentional, on-brand energy.
What We’re Looking For
- 10+ years of experience in brand, marketing, or communications, with a senior leadership track record — and a portfolio that shows you’ve done the work, not just managed it.
- A genuine creative — you have a distinct point of view, strong aesthetic instincts, and you produce work you’re proud of.
- An exceptional writer who understands how tone and voice build a brand over time.
- Proven experience leading creative and communications teams, with the ability to inspire, stretch, and develop talent.
- A strategic mind with an executer’s mindset: you think in systems but aren’t too precious to get your hands dirty.
- Experience working across social, PR, and communications — ideally within travel, hospitality, or a membership/association environment.
- A natural connector who understands community, knows what makes people feel like they belong, and can channel that into brand strategy.
- Confident presenting to senior stakeholders, speaking publicly, and representing a brand externally — you’re at home in a room and on a stage.
- Energized by the idea of building something: a brand presence, a team culture, a point of view that the industry recognizes and respects.
We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The expected base compensation range for this position is: $110,000 to $145,000.
The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.
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We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.
The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
We thank all candidates for their interest however only those selected for an interview will be contacted.
