Product Manager, Facetune

About the team

We're looking for a Product Manager to join the Facetune team - our flagship app with millions of active users worldwide - someone who is genuinely connected to the aesthetics space Facetune is all about: skincare, photography, and social content, and who is comfortable using complex AI tools and works with them naturally on a daily basis.

A hardworking, product-driven person who takes real ownership and is passionate about product and problem-solving. You should be able to independently analyze large-scale datasets (B2C) and turn insights into clear decisions, with a flexible mindset and the ability to think big.

Being a Product Manager at Facetune right now means figuring out what's worth building, how to make it feel effortless to users, and how to grow a product that's already at scale. It's largely about tech and AI: you'll move fast, work closely with the data, and own your initiatives end to end: from the insight → the solution → the test that validates it.

What you will be doing

• Drive business growth by identifying opportunities and transforming them into live products that add significant value to users at a consumer scale
• Develop and prioritize a strategic product roadmap aligned with business objectives, with a focus on AI-powered user experiences, subscription growth, and audience expansion
• Design, run, and interpret A/B experiments across AI-powered user experiences, onboarding flows, and growth surfaces - from hypothesis through statistical validity to decision
• Translate advanced AI capabilities - generative models, LLMs, creative pipelines - into intuitive, high-impact UX for a mass consumer audience
• Work hands-on with AI tools such as Claude Code, Cursor, and Base44 to accelerate prototyping, exploration, and execution
• Lead cross-functional teams spanning engineering, design, data, and marketing to ensure exceptional and timely product execution
• Make quick, informed decisions about implementation and trade-offs, balancing data signals with product intuition
• Clearly articulate product vision and strategy to senior management, partners, and stakeholders

Your skills and experience

• Experience:
• Minimum of 2 years in product management or a data/analytics role with demonstrated product impact - outcomes win over title.
• Demonstrated track record of driving business success through product or data leadership, including measurable improvements in KPIs such as user growth, engagement, retention, and revenue.
• Proven experience in B2C consumer products at a significant scale - you understand what mass audiences mean in practice: behavioral segmentation, large-scale cohort analysis, and data-driven decision-making across a broad and diverse user base.
• Deep, hands-on AI literacy: strong understanding of generative AI systems, LLMs, and creative AI pipelines. Able to hold substantive technical conversations with researchers and evaluate model quality and capability.
• Strong background in A/B testing and experimentation methodology, from design through analysis to action.
• Experience working in mobile B2C environments.
• Soft Skills:
• Excellent communication and presentation skills, with the ability to tell compelling stories. Strong technical background preferred.
• Hard worker with a passion for product craft, comfort with ambiguity, and enthusiasm for fast, agile iteration and exploration.
• Creative and curious mindset with an ongoing engagement with the AI ecosystem - tools, trends, and emerging capabilities.
• Keen eye for design and sharp UX instincts; a background in creative tools or photography is a plus.
• Familiarity with subscription economics, conversion optimization, and mobile growth levers is an advantage.

Who we are

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios, with a mission to bridge the gap between imagination and creation.

At our core is LTX-2, an open-source generative video model built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners.

The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which introduced AI-powered visual expression to hundreds of millions of users worldwide.

We combine deep research, user-first design, and end-to-end execution - from concept to final render - to bring the future of expression to all.

Why join us:

We’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new.

We believe in an environment where people are encouraged to think, create, and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together.

At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place.

We got you covered!

We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use.

We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups.

We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.

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