Role Main Purpose
This role will be responsible for developing and executing brand strategies that enhance our company’s visibility and drive business growth. You will be a creative visionary, a data-driven strategist, and a strong communicator, leading all aspects of brand development and management.
Operational Responsibilities:
Brand Strategy and Development:
- Lead the development and implementation of the overall brand strategy, ensuring alignment with the company’s mission, vision, and objectives.
- Conduct market research and competitor analysis to identify brand opportunities and trends.
- Develop and maintain brand guidelines, including brand voice, tone, visual identity, and messaging.
- Manage the brand’s presence across all channels, including website, social media, marketing materials, and customer touchpoints.
Campaign Management:
- Oversee the planning, development, and execution of integrated marketing campaigns that effectively communicate the brand message and drive desired results.
- Manage campaign budgets, timelines, and resources.
- Track and analyze campaign performance, identifying areas for optimization.
Brand Positioning and Messaging:
- Develop and refine brand positioning and messaging to resonate with target audiences.
- Create compelling brand stories and narratives that differentiate the company in the market.
- Ensure consistent messaging across all brand touchpoints.
Brand Reputation Management:
- Monitor brand reputation and manage online reviews and social media feedback.
- Identify and address any brand crises or negative sentiment.
- Develop and implement strategies to enhance brand awareness and favorability.
Team Leadership:
- Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure brand alignment and consistency.
- Provide guidance and mentorship to team members to foster brand expertise.
Strategic & Leadership Responsibilities
Brand Team Management:
- Lead and motivate a team of brand specialists, including designers, copywriters, and social media managers.
- Foster collaboration and teamwork within the brand team and across other departments.
- Provide coaching, mentorship, and development opportunities for team members.
Cross-Functional Collaboration:
- Partner with marketing, sales, product development, customer service, and other departments to ensure brand alignment and consistency.
- Facilitate communication and coordination across teams to ensure a cohesive brand experience.
- Advocate for the brand's interests and ensure its strategic consideration in all business decisions.
Agency Management:
- Oversee relationships with external agencies, including creative, digital marketing, and public relations firms.
- Manage agency budgets and deliverables, ensuring alignment with brand goals and objectives.
- Provide clear briefs and feedback to agencies to ensure successful project execution.
Education & Experiences:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in brand management, marketing, or a related field.
Knowledge & Skills:
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles, branding concepts, and digital marketing trends.
- Excellent written and verbal communication skills.
- Experience working with creative agencies and other external partners.
- Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Passion for branding and a deep understanding of consumer behavior.
