The role holder will be responsible for overseeing the collection and interpretation of data by transferring data into a new format to make it more appropriate for analysis and marketing activations. Use these insights to influence how an organization approaches business challenge. Also Monitoring, managing cross-selling and up-selling campaigns results to enhance the active base percentages.
Key Responsibilities
- Provide regular market research plans, actions, trends, and competitors’ activities as well as creating market reports and updating them regularly to provide insights on the market status and assist in the decision-making process.
- Gathering and analyzing data as well as creating reports and dashboards to present information and KPIs to optimize CVM activities and accelerate customers’ value.
- Use profiling of the customers and the data available for each customer to have geographic, demographic, psychographic and behavioral segmentation to better target them with any campaign (retention or up-selling cross- selling) accordingly.
- Ability to communicate complex data in a simple, actionable way.
- Ability to visualize data in the most effective way possible for a given use-case.
- Transferring data into a new format to make it more appropriate for analysis.
- Creating new, experimental frameworks to collect data.
- Building tools to automate data collection.
- Searching through large data sets for usable information
- Creating reports and presentations for business uses
- Developing, implementing, and managing cross-selling and up-selling campaigns using all available channels to increase revenues and offer extra value, and enhance the active base percentages.
- Managing retention programs and campaigns that guarantee long term commitment and increase lifetime value.
- Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data driven analyses to drive marketing around customer acquisition, retention, and value-extraction.
- Performing data mining processes to explore data, identify patterns and establish relationships related to areas including forecasting potential subscribers and churn rate, customer segmentation, subscribers’ behavior profiling etc.
- Assisting in developing and implementing marketing plans for the Business Marketing segment, which aim at customer retention, acquisition, and value extraction for corporate products in the assigned segments.
- Monitor and conduct post launch analyses and update the dashboards accordingly after the launch of each promotion in terms of uptake, total number of targeted segments, extra revenues and channel used to reach the customers.
- Support in building business cases for new promotional campaigns; by forecasting the uptake based on previous similar promotions and the target segment, the expected revenues and cannibalization and the opportunity cost.
- Run and monitor continuous detailed analysis that covers (customer behavior, channels efficiency, churn, active base, and predictive analysis) to be able to launch campaigns to retain the customers, target them with the most efficient channels, forecast what will they be interested in and will help monitor the overall performance in terms of base movement.
- Regularly conducts market research campaigns and acts upon the findings with the management. By conducting surveys or focus groups.
- Continuous search for best practices across all PSPs to improve active base and revenues.
- Be responsible for the implementation of the CVM road map following the current guidelines and procedures.
- Manage upselling channels with responsibility to secure the maximum and efficient utilization of each available channel (SMS, Tele sales, Call Center, shop reps.)
- Utilize current Cross selling programs to increase service base to ensure new revenue generations by pushing new services to the right segment that the customer might be interested in to have more services and generate more revenues.
- Support in running up-selling campaigns urging current customers to uplift usage by pushing customers to get more value for a better price.
- Experience in these software (Tableau, power BI, SAS).
Requirements
- Bachelor’s degree in marketing, Computer Science, or any related Field.
- 5-7 years of relevant experience.
- Consumer Analytics or any relevant Certificate.
Preferred Skills
- Analytical and critical thinking skills.
- Data analysis.
- Digital marketing knowledge.
- Content strategy.
- Creative thinking.
