The Marketing and Social Media Manager will manage all phases of corporate marketing programs. They will implement revenue generating campaigns via social commerce on several social channels while developing and executing a holistic online marketing plan and ensuring departmental goals are reached.
Essential Duties and Responsibilities:
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:
- Provide social news and trend insights; share best practices for social interaction and social commerce and pprofessionally represent the Rocky Brand portfolio online.
- Manage social community promoting, engagement, and conversation monitoring, then manage the social communities to generate consumer engagement, brand interaction and sales conversion.
- Analyze and track department project success against department goals, benchmark results and provide ongoing strategic recommendations.
- Participate in and manage Facebook, X, Pinterest, Linked-in, You Tube, TikTok, etc.
- Create and post relevant text, images, and videos on the appropriate Social platforms.
- Coordinate with Product, eCommerce, Creative, and Marketing teams to ensure product launches go live on schedule with complete, brand‑aligned content.
- Manage all product‑related content for the brand website, ensuring accuracy of descriptions, features, specifications, pricing, photography, and merchandising assets.
- Support digital asset management by organizing, tracking, and distributing product images, videos, and marketing materials for use across website and social channels.
- Develop annual marketing plan in conjunction with the Vice President, Brand General Manager, focusing on meeting organizational objectives.
- Lead the development of end-to-end implementation plans for various channel marketing activities, including promotions, visual, online, branding and other business endeavors that boost the company’s market share.
- Identify key on-brand influencers to partner with. Develop these relationships by seeding product and providing content direction while managing and running campaigns through the influencer marketing platform (e.g. MAVRCK).
- Support senior management in various projects or initiatives outside of Social Enterprise as needed.
- Manage the marketing budget for the brand/segment and coordinate all marketing activity for the Brand.
- Work cohesively within a multi-departmental team that is responsible for the research, development and launch of new product collections.
- Manage an internal and/or external creative team to execute all aspects of print, broadcast and online production, receipt and distribution.
- Manage all aspects of sponsorship negotiations and activation.
- Specify market requirements for current and future products by researching, analyzing and monitoring financial and demographic factors, and conducting market research supported by ongoing visits to customers and non-customers to identify increased sales.
- Monitor, review and report on all marketing activity and results.
- Assist in establishing strategic marketing plans to achieve corporate objectives for products and services to maintain a consistent corporate image.
- Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
- Coordinate trade show activity by supporting logistics and brand presentation across all events, partnering with the Trade Show Manager for shared shows and managing assigned events independently.
- Negotiate contract terms with outside agencies and suppliers.
- Communicate with outside advertising agencies on ongoing campaigns.
- Manage the development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
- Review analysis of marketing surveys on current and new product concepts in order to recommend future product development by maintaining customer database and mailing lists.
- Provide post-event reports, analysis, and regular status reports on marketing programs.
- Plan, promote, and execute sales meetings and community and goodwill events.
- Establish and maintain consistent corporate image throughout product lines, promotional materials, and events.
Required Key Skills and Qualifications:
The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor's degree (B. A.) from four-year College or university; or two (2) to four (4) years related experience and/or training; or equivalent combination of education and experience.
- Advanced level of skill in Microsoft Word and PowerPoint; Intermediate skill in Excel, Outlook and Explorer.
- Active working knowledge of social media platforms such as Facebook, X, Pinterest, Linked-in, You Tube, TikTok, etc.
- Ability to implement and build displays in stores and at trade shows.
- Develop and implement project plans from start to finish.
- Fluent knowledge of print, broadcast, and online purchasing and production, able to analyze technical drawings and blue prints.
- Superior communication skills including written, oral and presentation skills.
- Ability to multi-task, prioritize and meet deadlines.
- Ability to work with metric measurements and mathematical concepts such as probability and statistical inference, and the ability to apply concepts such as fractions, percentages, ratios, and proportions to practical solutions.
- Ability to define problems, collect data, establish facts and draw valid conclusions; and the ability to find, interpret and extrapolate relevant information from an extensive variety of research data.
- Strong communication and public relations skills; demonstrate exceptional relationship building skills.
- Basic understanding of HTML and content management systems.
- Proven ability to be a results and sales driven individual who is a creative marketer at heart, capable of using analytics to optimize and drive campaigns.
- Must be able to travel thirty percent (30%) of the time.
Working Conditions and Physical Requirements:
Corporate Office: This position operates in a professional office environment. Work is typically performed in a climate‑controlled setting with standard office equipment, including computers, phones, copiers, and printers. The role requires the ability to remain in a stationary position for extended periods, as well as to move throughout the office to access files, equipment, and meeting spaces. Noise levels are generally low to moderate.
The employee is expected to maintain a neat, clean, and professional workspace and follow company guidelines for workplace appearance and conduct. The role may require occasional adjustments to support business needs, such as attending in‑office meetings, collaborating with colleagues onsite, or participating in video calls where professional on‑camera appearance is expected.
Remote: This position operates in a remote environment. Work is performed primarily using a computer, phone, and virtual collaboration tools. The employee must have a dedicated, distraction‑free workspace with reliable internet access that supports online meetings, data security, and consistent productivity. Work is generally sedentary, involving extended periods in a stationary position with periodic movement as needed.
The employee is expected to maintain availability during agreed‑upon business hours and attend required meetings via video or teleconference. Remote schedules must not interfere with normal interactions between the employee, their supervisor, coworkers, or customers, and must support the team’s ability to meet business needs.
Confidential information must be handled securely at all times, including proper storage, password protection, and adherence to company security protocols. Employees must ensure their remote environment supports safe, compliant work practices and upholds company standards for professionalism, communication, and responsiveness. Performance expectations for remote employees are consistent with onsite roles, including meeting deadlines, attending meetings, and maintaining regular communication with leadership.
