Vice President of Marketing

Who are we?At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.

Role Summary & Impact

The Vice President of Marketing will be responsible for leading the overarching marketing strategy and execution at Leadership Connect. This role is central to our mission of providing high-quality people intelligence to the public sector and government affairs landscape. The VP of Marketing will oversee the development of the brand, lead demand generation efforts, and ensure that our market positioning effectively communicates our value proposition to policy and government relations professionals.

The primary impact of this role will be the establishment of a scalable, data-driven marketing engine that supports ARR growth and market expansion. By providing strategic counsel to a senior leadership team and managing our marketing technology infrastructure, the VP of Marketing will ensure that our outreach is both efficient and aligned with our long-term business objectives.

Core Responsibilities

• Strategic Marketing Oversight: Own and execute the comprehensive marketing strategy, ensuring all initiatives align with the company’s growth targets and revenue goals.

• Market Messaging & Positioning: Develop and refine messaging specifically for state and local policy and government affairs professionals, focusing on the utility of our SaaS products in legislative and advocacy environments.

• Competitive Analysis & Displacement: Lead initiatives to communicate the advantages of Leadership Connect over existing market alternatives, focusing on high-quality data and product advocacy to encourage competitor displacement.

• CRM & MarTech Management: Oversee the integrated HubSpot and Salesforce ecosystem. Advise the organization on tool selection and technical focus areas to ensure data integrity and informed decision-making.

• Performance Marketing & KPI Ownership: Build a robust framework of KPIs (CAC, LTV, Pipeline Velocity, MQL-to-SQL conversion) that provides the executive team with a clear line of sight into marketing’s impact on growth.

• Digital Campaign Management: Direct the allocation of resources across digital marketing channels, ensuring that campaigns are optimized for reach, engagement, and conversion within our target demographics.

• Executive Advisory: Act as a subject matter expert for the senior leadership team, providing clear guidance on marketing best practices and performance metrics to stakeholders with varied marketing backgrounds.

Preferred Experience & Qualifications

• Marketing Leadership: Significant experience in a marketing leadership role within a data-driven B2B SaaS company, with a proven track record of contributing to ARR growth.

• Technical Proficiency: Expert-level understanding of CRM systems, specifically the coordination between HubSpot and Salesforce, and the ability to manage a modern marketing technology stack.

• Analytical Rigor: A background in building data-driven marketing departments where every dollar spent is tracked against revenue impact and growth benchmarks.

• Expert Communicator: The ability to influence and educate a senior leadership team, providing a steady hand and a clear vision for how marketing drives the company’s broader mission.

• Digital Campaign Execution: Hands-on experience designing multi-channel digital strategies that move the needle in niche, high-value B2B markets.

• Agility: A "player-coach" mentality—This is a building role. You’ll be setting strategy and doing hands-on execution.

• (Ideal) Public Sector Expertise: Substantial experience marketing to professionals in state and local government affairs, policy advocacy, or legislative relations.

What is it like to work here?We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more. Transparency is key within our company, and we hold weekly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.
Everyone from full-stack developers to data scientists, former Hill staffers, and sales professionals help shape our in-depth people intelligence.
There is never a dull moment in our Washington, D.C. headquarters. People come from all over the world to join forces at Leadership Connect. We currently have teams working remotely and in-office and often get together for rooftop happy hours, exploring a brand new office, and meeting all the new hires on our growing team.
Want to join our amazing team? Benefits/Rewards:Awesome medical insurance planDental InsuranceLife & Disability insuranceFlexible spending accountsUnlimited PTO!Eleven Paid Holidays$3,000 Employee Referral ProgramEmployer contribution to 401(k) planRewards and recognition programs If you’re excited about this role but don’t meet 100% of the requirements, we still want to hear from you!  Leadership Connect is committed to building a diverse and inclusive workforce where unique experiences are valued and everyone has the opportunity to contribute. Research has continuously shown that women and people of color are less likely to apply for jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to Leadership Connect we focus on evaluation based on key competencies needed for success in the position. We look forward to receiving your application!
Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.