Head of Marketing, Promotions & Partnerships | Shopping Mall

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Head of Marketing, Promotions & Partnerships | Shopping Mall

A prominent corporation headquartered in Hong Kong, involved in various retail projects across Hong Kong and China, is seeking a highly skilled Head of Marketing, Promotions & Partnerships. This role entails leading the Marketing, Promotions, and Partnerships Team for a large shopping mall in Hong Kong. The successful candidate will report directly to the Department Head and manage a team of 10 professionals in a dynamic and fast-paced environment.

Responsibilities

• Develop and implement branding strategies that align with corporate objectives.
• Create comprehensive marketing and communications strategies and action plans.
• Organize year-round events, festive celebrations, and promotional activities.
• Plan and execute social media strategies across platforms such as Facebook, Instagram, and WeChat.
• Implement public relations strategies, including media relations and community engagement.
• Drive marketing partnerships and licensing income to support sales initiatives.
• Build and maintain strategic partnerships to enhance collaboration and brand visibility.
• Oversee P&L management related to marketing and partnership activities.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, or a related discipline.
• Minimum of 10 years of experience in marketing, promotions, and partnership development in large corporations.
• Strong background in the property, retail, tourism, and entertainment industries.
• Experience managing marketing activities targeting Chinese tourists and executing promotional campaigns for shopping malls in China.
• Proven leadership and team management skills with excellent interpersonal communication.
• Proficient in English, Cantonese, and Mandarin.
• A proactive mindset focused on driving sales and partnership growth; potential to groom into a deputy site in charge within a short timeframe.

Apply / Refer a Friend

Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at s@kingdeux.com or apply directly.

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Please note that only shortlisted applicants will be contacted.