Senior Marketing Manager (Brand and Engagement)

This role is responsible for leading brand and engagement activity with our prospects to drive improvements in brand metrics, reach new audiences and ensure a healthy pipeline of future Telegraph subscribers. You will be responsible for ensuring consistency, distinctiveness, and confidence in our brand messaging, engaging new audiences, and maintaining our brand's unique positioning across all channels. This role requires strong collaborative skills, working alongside performance marketing, product, design, I&A and our media agency to meet its objectives.

Key Responsibilities

• Serve as the strategic lead for all prospect marketing activities, collaborating closely with our media agency to optimise the spend of our brand budget.
• Develop and deliver effective strategies for all brand campaigns and key editorial moments.
• Act as the primary point of contact for reactive marketing, coordinating marketing responses within editorial and ensuring timely, impactful outcomes.
• Oversee the strategy and execution of our podcast and newsletter marketing, increasing listeners, sign ups and bringing new audiences into these Telegraph editorial products.
• Ensure consistency, distinction, and confidence across all prospect channels and registrant onboarding, working collaboratively with product and marketing teams.
• Promote and amplify our editorial awards and achievements through marketing initiatives.
• Establish and manage the creative and messaging strategies for international marketing initiatives.

Requirements

• Demonstrable experience in brand and acquisition marketing, preferably within media or journalism sectors.
• Strong strategic marketing experience, ideally involving media planning and budgeting. Proven capability in leading successful brand campaigns and marketing initiatives.
• Experienced in reactive marketing, demonstrating agility in responding to editorial opportunities and coordinating timely marketing responses.
• Strong understanding of media planning and budget management.
• Creative mindset with proven ability to develop distinctive and engaging marketing campaigns.
• Exceptional coordination skills with experience managing cross-functional projects involving editorial, marketing, product, and agency teams.
• Highly proactive and comfortable leading brand conversations, consistently demonstrating confidence and clarity.
• Demonstrated ability to leverage brand marketing to drive subscriber acquisition effectively.

Benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.