ExecutiveFull TimeEN
We are one of the leading tech-driven media and entertainment companies, producing uplifting content in 17 languages for people of all ages. Known for award-winning art and pop culture magazine boredpanda.com and TOP DIY channel Crafty Panda, we fight the world's boredom at an unprecedented speed: 160 million site views per month and 62 billion video views per year. Our team comprises over 350 creative individuals who work from 42 different countries and 2 offices, located in Vilnius, Lithuania.
Drive Facebook engagement and monetisation with Bored Panda’s editorial expertise! We’re seeking a proactive content strategist to lead our Facebook-first content, optimise posts for peak performance, and turn audience insights into high-performing, revenue-generating stories.
What You Will Do:
Lead editorial decisions on post type, format, timing, and visuals to maximise Facebook engagement and monetisation earnings;
Optimise native posts—including images, articles, and other content—for maximum ROI, linking all performance directly to monetisation results;
Analyse audience behaviour, trends, and metrics to inform content strategy and drive revenue growth;
Provide structured guidance to content teams on headlines, formats, captions, and visuals to improve engagement and monetisation;
Test and experiment with post types and storytelling approaches to continually optimise performance.
What We Expect:
Minimum of 2 years’ experience in a similar role, working with Facebook content strategy and monetisation programmes;
Strong understanding of Facebook algorithm mechanics, content distribution, and revenue drivers;
Experience analysing audience insights and performance metrics to maximise ROI;
Ability to make editorial decisions that drive audience growth and monetisation;
Strong writing skills and experience crafting engaging, scroll-stopping headlines and captions;
You are based in the UK.
What We Offer:
Fully remote and flexible working environment;
Ownership of Facebook-first editorial strategy;
Performance-based bonuses linked to audience engagement;
A collaborative, supportive team where your decisions directly influence Facebook performance.
