Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.
Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.
At Essor, we are at the forefront of leveraging AI, automation, and emerging technologies to challenge traditional ways of working. We are empowered to engage technology-driven initiatives. We want individuals who are hands-on, curious, and excited to be part of this journey.
About the Role:
As the Marketing Associate, you will be responsible for enhancing brand awareness and engagement across multiple platforms. You will collaborate closely with internal teams and external partners to drive impactful campaigns that align with overall brand goals. This role combines Social Media marketing, UGC management, AI-driven content creation and presenting to stakeholders and large groups to support the growth of the brands.
What You'll Do:
- Social Media Marketing:
- Develop and execute social media strategies tailored to each platform and brand goals.
- Leverage AI-driven tools to optimize and enhance content creation processes, ensuring efficiency, high-quality output, and brand consistency across social media platforms
- Manage the social media calendar, including copywriting, content scheduling, and approval workflows.
- Track campaign performance, analyzing metrics to optimize social media strategies and report on results.
- Stay updated on platform trends and emerging features to keep campaigns innovative and relevant.
- Manage day-to-day operations of brand channels (Instagram, TikTok, YouTube, Facebook, etc.) with platform-optimized content.
- Manage User-Generated Content (UGC):
- Create UGC: Develop authentic and engaging UGC to drive community involvement and strengthen brand relationships.
- Outsource UGC: Identify and collaborate with external creators, influencers, or agencies when needed to produce high-quality UGC that aligns with brand objectives.
- Develop UGC campaigns to encourage community participation, amplifying brand reach and credibility.
- Curate and promote UGC through brand channels, ensuring it is effectively integrated into campaigns to boost engagement.
- Scale a high-performing TikTok Shop affiliate network by proactively recruiting creators, managing the end-to-end sample-to-content pipeline, and nurturing a community that drives consistent GMV growth and authentic UGC.
- Stakeholder Presentations & Group Communications:
- Present key insights, marketing strategies, and campaign performance to stakeholders and senior management in clear, impactful presentations.
- Prepare and deliver presentations to large groups, aligning with the brand’s goals and ensuring alignment across departments.
- Engage stakeholders through regular updates, fostering collaboration and ensuring strategies are well-understood and supported at all levels.
Who You Are:
- With at least 3 years of experience in social media marketing, platform management, and/or brand marketing.
- Experience with AI tools for content creation and optimization is a plus.
- Experience in e-commerce and agency settings is a plus.
- With experience in large-scale campaigns and audience engagement.
- Has worked on multiple US brands.
- Well-versed with social media account management tools and AI-driven content creation tools.
- Strong presentation skills with the ability to present effectively to stakeholders and large groups.
- Experience managing and leveraging User-Generated Content (UGC) to build brand engagement and authenticity, including creating or outsourcing UGC based on needs.
- Good knowledge and understanding of US culture/market.
- Detail-oriented and focused, trend researcher, and a good team player.
We are seeking for people who:
- Are owners.
- Are continually raising the bar.
- Are sincerely open-minded, and are willing to examine their strongest convictions with humility.
- Nurture and embrace differing perspectives to make better decisions.
What's in it for you?
- A supportive, diverse and global team with a growth mindset.
- A scaling company with great industry professionals.
- A flexible (hybrid) working environment.
- Great opportunities to get involved with exciting projects.
If you are ready to join our fast-paced company, apply now!
We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.
