The Associate Director, Branded Content will lead the development and commercialization of branded storytelling opportunities across Viu’s content ecosystem in Indonesia. The role focuses on Advertiser Funded Projects (AFP) and strategic brand partnerships, translating brand objectives into compelling content-led campaigns across Viu’s premium video platforms.
Working closely with Sales, Content, and Production teams, this role will identify and develop integrated branded content opportunities that align brand objectives with Viu’s content IP, audience insights, and advertising capabilities. The position requires strong commercial acumen, deep knowledge of Indonesia’s media and content landscape, and the ability to build strategic relationships with advertisers and agencies
Key Responsibilities
- Active collaboration with Sales team to keep updating on Inventory insights, volume availability, suggested CPMs, Fcaps and new monetization opportunities and thereby guiding sales decisions and also -storytelling pitch with Content team to maximize the brand to advertisers for the AFP projects.
- Regular monitoring on reports to support KPI performance management
- Lead the development of Advertiser Funded Projects (AFP) as part of Viu’s branded content and monetization strategy.
- Identify and drive brand integration opportunities, including content built-ins, integrations, and spin-off concepts within Viu’s original content.
- Develop branded content initiatives across multiple formats such as scripted web series, reality formats, micro-dramas, and influencer-led premium content.
- Translate advertiser objectives into content-driven campaign concepts that integrate naturally with storytelling and audience engagement.
- Partner with Sales teams and advertisers to design strategic branded content solutions that maximize campaign impact and platform value.
- Collaborate with Content and Production teams to ensure seamless execution of brand integrations throughout the production process.
- Develop strong proposals and pitches that position Viu’s content ecosystem as a powerful platform for brand storytelling and audience engagement.
- Build and maintain senior relationships with CMOs, marketing leaders, brand managers, and agencies to expand branded content partnerships
Skills and Competencies
- 10–15 years of experience in advertising sales, branded content partnerships, or media within the Indonesian market.
- Proven track record of matching content concepts and campaign ideas with brand objectives.
- Strong expertise in brand integrations and content partnerships across streaming, television, or digital platforms.
- Deep understanding of Indonesia’s content ecosystem, audience behavior, and cultural nuances.
- Knowledge of the content development and production process from concept to execution.
- Established network with CMOs, brand marketers, and agency leaders in Indonesia.
- Strong commercial mindset with the ability to translate creative opportunities into revenue-generating partnerships.
- Excellent communication, storytelling, and presentation skills.
