Retention Marketing Manager

Company Description

blackcrows is an independent ski brand born in Chamonix, and embraced by mountain communities around the world. We design skis, outerwear and accessories with a relentless focus on performance, identity and style—objects shaped by a desire to merge beauty and efficiency.

Rooted in ski culture and driven by a spirit of freedom and adventure, blackcrows celebrates the mountains as a creative space. With offices in Chamonix, Paris and Los Angeles, a global distribution and own physical retail stores in key locations, the brand continues to expand its vision of contemporary skiing.

Role overview

As our global community continues to grow, we are looking for a Retention Marketing Manager to lead our customer lifecycle strategy and strengthen long-term relationships with skiers around the world.

This role will be responsible for designing and executing the CRM and retention strategy, ensuring that every interaction with the brand — from first discovery to long-term loyalty — reflects the spirit of blackcrows.

Key responsibilities

CRM Strategy & Customer Lifecycle

• Define and execute the global CRM strategy across the full customer lifecycle: acquisition, nurturing, retention, repeat purchase, and loyalty.

• Design customer journeys that strengthen engagement with the brand and increase long-term customer value.

• Segment and activate the customer base to deliver relevant and personalized experiences.

• Ensure CRM initiatives support both commercial objectives and brand storytelling.

Campaign Planning & Execution

• Plan and execute CRM campaigns across email and SMS.

• Align CRM campaigns with the commercial calendar (product launches, seasonal moments, brand initiatives).

• Collaborate closely with Marketing, Creative, and Digital teams to ensure consistent messaging and brand experience.

• Ensure campaigns maintain the premium tone and aesthetic of the brand.

Automation & Lifecycle Programs

• Build and optimize automated lifecycle programs, including:

  • welcome flows

  • abandoned cart

  • post-purchase engagement

  • product education

  • reactivation campaigns

• Continuously optimize flows to improve engagement, repeat purchase, and lifetime value.

• Identify new lifecycle opportunities to deepen relationships with customers and the brand community.

Data, Insights & Performance

• Track and analyze CRM performance across key metrics including:

  • revenue contribution

  • retention rate

  • repeat purchase

  • email/SMS engagement

  • customer lifetime value

• Use customer insights to inform segmentation, messaging, and campaign optimization.

• Partner with Digital and Analytics teams to continuously improve data quality and reporting.

CRM Platform & Marketing Technology

• Own the day-to-day management of the CRM platform and related tools.

• Ensure CRM data is clean, structured, and effectively used across marketing initiatives.

• Work closely with the Head of Digital and technical partners on integrations and data flows between Shopify, CRM, and analytics tools.

• Contribute to the ongoing evolution of the customer data and marketing technology ecosystem.

This list is not exhaustive and may be added to and/or revised during your assignment, depending on our discussions and your interests.

Profile & qualifications

We are looking for someone who combines analytical rigor with strong brand sensitivity, and who enjoys building meaningful long-term relationships with customers.

Experience

• 2–3 years of experience in CRM, lifecycle marketing, or retention marketing

• Experience working with Klaviyo or similar CRM platforms

• Background in DTC brands, ecommerce, or premium consumer products

• Strong understanding of customer segmentation, automation flows, and lifecycle marketing

Skills

• Strong analytical mindset and comfort working with data

• Excellent understanding of customer behavior and engagement strategies

• Ability to translate brand storytelling into compelling lifecycle communications

• Strong organizational skills and ability to manage multiple campaigns

• Collaborative mindset and ability to work across marketing, product, and digital teams

• “Excellence in execution” mindset, rigor and attention to details

• Creativity and innovation: ability to think outside the box by proposing new ideas that help improve the customer’s experience while taking in account the company’s stakes.

Contract : permanent

Start date : May-June 26

Location : Paris

What we offer

• The rare opportunity to be part of a small, passionate team shaping how a globally respected ski brand expresses itself — on snow, in culture, and through the people who embody our spirit.

• Strong core values that make up our DNA as a company: fairness and caring, team spirit, positive attitude, open-mindedness, ski/outdoor culture

blackcrows is committed to providing a working environment that promotes diversity, inclusion and equal employment opportunity regardless of race, colour, gender, age, creed, religion, national or ethnic origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and expression, or any other legally protected status.

We also believe that fairness and diversity foster creativity and effectiveness, which in turn enhance Black Crows' performance in a sustainable way. We are committed to reflecting the society in which we live and the diversity of our customers.

We are committed to preventing all forms of discrimination and we need our employees to join us in this responsibility.