Spanish Market - Senior Content Specialist: SEO, GEO & Organic Growth.

Hello! 👋

At Factorial Consulting, we know it’s not technology that transforms businesses it’s people. We’re looking for passionate, driven professionals to help our clients achieve real, lasting change.

We’re currently seeking a Senior Content Specialist: SEO, GEO & Organic Growth with a sharp analytical and editorial mindset to lead our visibility strategy in the age of AI. Your mission will be to transform search demand into real revenue, ensuring Factorial is the #1 answer on Google, YouTube, and Generative Engines (LLMs).

Your Mission & Responsibilities:

• Revenue-Driven SEO & GEO: In close collaboration SEO team, you will translate SEO needs into content that drives revenue. You won’t just optimize for Google; you will optimize for AI consumption (GEO - Generative Engine Optimization), ensuring our content is structured and enriched for ChatGPT, Perplexity, and next-gen search engines.

• Act as an AI Content Engineer: We understand that the next wave of great content needs to be agentic with a human in the loop. You will help us build workflows for today and the future, to help ensure Factorial is the de facto authority across LLMs.

• Content Ecosystem Orchestration: You understand content as a holistic ecosystem. You will adapt formats to nurture our positioning on YouTube (collaborating with your content colleagues and the Social Media team), TikTok, Reddit, and emerging platforms.

• Public & Paid Pages Ownership: Take full ownership of public pages and product landings. Lead growth testing and revamping of these pages to maximize both organic and paid performance.

• Experimental Growth: Explore and test new channels and tools (such as LinkedHelper or content syndication) to multiply our organic business KPIs.

• Data-Driven Decisions: Use tools like Profound, Google Analytics, and Search Console to understand demand and measure the real impact of every piece published on WordPress or public pages.

• Syndication & Distribution: Partner with the Demand Gen team to distribute our "gated" content (whitepapers, reports) through external newsletters and branded content.

What We Are Looking For (Requirements):

• Strategic & Editorial Thinking: The ability to think editorially while maintaining a deep understanding of the B2B content ecosystem.

• Excellent writer: We are looking for someone who can formulate an opinion and can helps us differentiate our content in the AI age

• SEO & GEO Expert: Proven experience in traditional content-led positioning and modern Generative Engine Optimization strategies.

• AI Workflow Pioneer: A strong interest in or previous experience with AI content workflows and automations is a huge plus.

• Analytic Mindset: Mastery of analytics tools to iterate content based on conversion data, not just traffic volume.

• Tech-Savvy: Technical experience with WordPress, advanced SEO tools, and distribution platforms.

Why you’ll love this role:

You will join a team where content has a direct "seat at the table" in company revenue. You’ll work at the intersection of technical SEO, brand creativity, and the cutting edge of AI technology.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

1. High growth, multicultural and friendly environment 🤝🏽

2. Language classes with Yolk Academy 👩🏽‍🏫

3. Breakfast in the office and organic fruit 🍏

4. Nora discounts 🍱

5. Pet Friendly 🐶

About Us 🚀

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +1000 people in Barcelona, Brazil, Mexico, offices.🌎

Our Values

1. We own it: We take responsibility for every project. We make decisions, not excuses.

2. We learn and teach: We're dedicated to learning something new every day and, above all, share it.

3. We partner: Every decision is a team decision. We trust each other.

We grow fast: We act fast. We think that the worst mistake is not learning from them.