Cambrian Credit Union is currently seeking a Sales Enablement & Experience Manager to join our team!
Working with the Marketing & Brand Experience team, the Sales Enablement & Experience Manager will act as the liaison for the member experience/sales enablement enterprise-wide and with various other organizational departments, as well as external partners, to oversee the optimization and effectiveness of the sales process and map member journeys to ensure a consistent member/client experience across all touch points and business lines that is aligned with brand standards and achieves corporate growth objectives. They are an extremely data-driven individual, who seeks out and leverages data to enable the right discussions and develops plans of action in collaboration with key stakeholders.
The Sales Enablement & Experience Manager will be responsible for:
- Creating & Leveraging Data Driven Insights:
- Work collaboratively with business intelligence sales and marketing, digital and external partners, define and/or establish, and track key organizational CX success metrics (e.g., NPS, CSAT, CES, CCR, CRR, ROAS, CAC, CLV) and identify/establish key lead management optimization opportunities.
- Identify, track, and report on sales team performance metrics (e.g., knowledge retention, content utilization, win rates, deal velocity, referral rates).
- Ensure member feedback data/insights are monitored, distributed, actioned, measured, and documented for future enhancements.
- Align sales processes and initiatives with key success metrics; work with sales leadership to establish coaching, monitoring, and reporting infrastructure.
- Leverage lead/pipeline management techniques, cross-selling, BI, member feedback, and digital tools to monitor performance across business lines.
- Drive alignment between BI, Marketing, Digital, and Sales to establish and monitor effective lead management programs, leverage insights, and optimize tools and technology for sales effectiveness.
- Track changing trends, economic indicators, competitors, and supply/demand to inform senior leadership and support sales forecasting and goal setting.
- Contribute to the development and success of connected insights strategies.
- Communication & Coaching:
- Act as a key contributor to developing, communicating, and leveraging cross-functional member and market insights to support enterprise-wide initiatives.
- Lead planning and execution for all sales enablement, collaborating with Sales Leaders, Marketing, Digital Solutions, Product, BI, Training & Development, and Communications teams.
- Support sales teams in goal setting, coaching, monitoring progress, and liaising with marketing for collateral creation and distribution.
- Establish regular cadence with sales teams to enable two-way feedback and trackable insights for alignment and opportunity spotting.
- Develop, support, and launch internal sales contests/incentives aligned with campaign/growth objectives.
- Develop and implement comprehensive, data-driven sales enablement programs aligned with company goals, including coordinating/supporting sales training and directing sales activities.
- Promote weekly, monthly, and/or quarterly sales and marketing results internally.
- Cultivate and grow member/client relationships across all business lines.
- Champion a culture of accountability and collaborative performance enhancement.
- Experience Design & Management:
- Collaborate with various stakeholders across all business lines, develop and roll out member journey maps and, where applicable, service delivery blueprints to enhance sales performance.
- Ensure member journey maps/service design blueprints and sales enablement models are created and leveraged within sales initiatives.
- Maintain strong feedback loop between Sales & Marketing, communicating in-market offers and developing and sharing formalized feedback to ensure ideal experience design and sales effectiveness.
- Collaborate with Digital Solutions and email Marketing Specialist to ensure journeys are captured accurately in the CRM roadmap.
- Develop, implement, and track Cambrian Member Journeys with documented Moments that Matter and Micro Moments.
- Ensure development and delivery of member/client service aligns with brand experience guidelines, corporate purpose, mission, vision, and values.
- Identify opportunities to cross-sell/bundle products/services across business lines for optimal member/client journeys and to drive conversions.
- Act as primary point of contact for sales with external partners to ensure partner programs are communicated and actioned with internal stakeholders.
- Manage budget lines, projects, resources, and staff capacity as applicable.
Your Education & Experience:
- A combination of post-secondary education in a related discipline and 5-7 years experience in sales and/or marketing with experience as a sales leader working with various stakeholder groups.
- A proven track record in achieving set sales targets, establishing repeatable sales processes and cultivating performance-driven teams.
- Proficiency in PC applications of Outlook, Word, PowerPoint & Excel, as well as knowledge of/experience working with Customer Relationship Management (CRM) tools. ie: Salesforce, Microsoft Dynamics.
- Experience as project leader/manager in a workplace setting.
- Familiarity with sales, marketing and/or customer experience theory and practice.
- Familiarity with user-centric design principles.
- Demonstrated critical thinking and problem-solving abilities, with a member-centred approach and strong drive to continuously improve and add value to the business.
- Ability to communicate effectively with stakeholders, peers and end-users.
- Strong interpersonal skills, with a strong emphasis towards confidentiality, critical thinking and research analytics.
- Ability to work well in a diverse environment with multiple and often changing priorities.
- Ability to multitask and efficiently manage multiple projects with strong attention to detail
The following will be considered assets:
- Focused experience in sales & sales support.
- Experience as a people-leader or functional team-leader in a workplace setting.
- Experience in financial services or a related field.
- Familiarity with Sales and/or Marketing Technology programs, such as website content management systems.
The Sales Enablement & Experience Manager consistently displays Cambrian’s core values as follows:
Our Environment & Total Compensation:
Cambrian offers a work environment where teamwork and creative thinking are valued. In addition, we offer continuing professional development and a competitive total compensation package including:
- Extended health and dental benefit options, up to 80% employer-paid premiums dependent on which coverage level chosen
- Defined Contribution Pension Plan – matched at 6%
- Short Term Disability, Life Insurance, Long Term Disability, AD&D insurance and EAP
- Paid sick days, Paid emergency Absent days
- A hybrid work environment for eligible positions
- Customized training, career development planning, and structured onboarding
- Staff Banking Benefits - Employee interest rates on Credit Union personal loans, lines of credit, mortgages and credit cards
- Annual Performance appraisals and merit increase reviews
How to apply:
Please submit your application online (https://www.cambrian.mb.ca/careers). Your resume and cover letter must clearly illustrate how you meet these qualifications.
Cambrian Credit Union would like to thank all applicants for their interest, however, only those selected for a phone screen will be contacted.
Note: Cambrian Credit Union is an equal-opportunity employer. We welcome and encourage applications from individuals with diverse backgrounds, abilities, and experiences. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Applications will be accepted until 4pm on April 9, 2026.
