Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Influencer Manager
Location: Dubai, United Arab Emirates (Office presence expected 2-3 days per week)
Please submit your CV in English
THE OPPORTUNITY
Looking to do the best work of your career?
Do it with Dove, one of the most respected global brands on social. We’re building a team across 15 markets to own Dove’s social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. From the first idea to the final reply, you’ll shape how Dove shows up every day and create work that influences culture.
You’ll move at newsroom speed with rigorous craft, launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. The brief is straightforward: make Dove the most culturally relevant brand on social. You’ll have the scale, purpose, and creative freedom to make it real.
If you’re motivated by ideas that matter, sharpened by data, and committed to making the internet more positive, this is the place to do it. Bring your craft and your courage. Together we’ll build culture, not just content, and do the best work of our careers.
You'll be responsible for identifying, recruiting, briefing, and managing creators and influencers who authentically represent Dove's values and resonate with its audiences. You'll develop and run Dove's creator engagement programme, from ongoing relationship management and campaign activations to creative product mailers and community events. Working closely with the social, creative, strategy, and Dove brand teams, your ability to build genuine relationships with creators and manage a growing network with operational precision will be central to Dove's social-first ambitions.
THE ROLE
You'll be the person who connects Dove with the creators who bring its brand to life in the most authentic, relatable way across social. This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management. You'll develop and manage the creator community end to end, shaping how Dove partners with influencers and content creators to drive reach, engagement, and genuine advocacy.
Dove's relationship with creators is different from most beauty brands. The people who represent Dove need to genuinely reflect the diversity, honesty, and purpose the brand stands for. We're looking for someone who understands that influencer marketing for Dove isn't about reach alone. It's about finding and partnering with creators whose audiences trust them, whose content feels real, and whose values align with Dove's commitment to inclusive beauty and self-esteem.
Success means a thriving, well-managed creator community that delivers consistent, high-quality content, a programme that scales across markets, and influencer partnerships that feel as authentic to audiences as they do to the creators themselves.
WHAT YOU'LL DO
Creator Identification and Recruitment
- Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent Dove's brand values and resonate with target audiences across platforms
- Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty
- Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status
Community Management and Engagement
- Develop and manage Dove's creator engagement programme, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships
- Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to Dove's brand purpose
- Create and distribute regular community communications, such as newsletters, updates, and exclusive content
- Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight
- Ideate and produce creative product mailers and gifting activations that surprise and engage creators in ways that feel personal and on-brand
Campaign and Content Activation
- Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices
- Develop creative briefs for influencer content that give creators clear direction while leaving room for authentic, platform-native expression
- Coordinate with the creative and social teams to ensure influencer content is integrated into broader content calendars and campaign plans
- Track and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations
Performance and Reporting
- Report on influencer campaign performance, community growth, engagement metrics, and programme impact, using data to refine strategy and demonstrate value
- Monitor creator content quality and audience response, identifying what's working and feeding learnings back into briefs and strategy
- Track programme operations including newsletter engagement, event participation, and community health metrics
Programme Development and Scaling
- Shape and refine the creator programme's processes, tools, and ways of working, building a model that is efficient, scalable, and replicable
- Support the expansion of Dove's creator programme into additional markets, adapting the approach for different regions, platforms, and audiences
- Contribute to the wider studio's influencer strategy, sharing best practices and insights that raise the standard across the team
Client Partnership
- Partner with the Dove brand team on influencer strategy, presenting programme updates, campaign results, and recommendations with clarity and confidence
- Manage client feedback and approvals within the influencer workflow, keeping stakeholders informed and the process running smoothly
WHAT YOU BRING
- 3-5 years of experience in influencer marketing or creator management, with a focus on consumer brands, ideally in beauty, personal care, wellness, or FMCG
- A proven track record of identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
- Experience building and maintaining ongoing creator communities or ambassador programmes, not just one-off campaign activations
- Strong project management skills, with the ability to manage multiple creator relationships, campaigns, and workstreams simultaneously without dropping detail
- An understanding of influencer contracts, usage rights, disclosure regulations, and compliance requirements
- Creative thinking, with the ability to develop engaging briefs, gifting concepts, event ideas, and community activations that strengthen creator relationships
- Confidence presenting to and partnering with brand clients, with clear and structured communication skills
- Experience using influencer management platforms and tools (such as CreatorIQ, Traackr, Grin, or similar) and social listening or analytics tools
- Strong analytical skills, with the ability to report on campaign performance, interpret engagement data, and translate findings into actionable recommendations
- An authentic interest in creator culture and social platforms, with an understanding of what makes influencer content feel genuine versus forced
- An appreciation for inclusive representation, with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds, identities, body types, and experiences
- Highly organised, with a proactive, solutions-focused approach to managing complexity
- Professional proficiency in English; additional languages are a plus, particularly if relevant to multi-market expansion
Gen AI and Agentic Thinking:
- Working proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support creator research, brief development, reporting, and programme communications
- Agentic mindset: ability to self-direct, prioritise across competing workstreams, identify opportunities, and find efficient solutions independently
- Willingness to experiment with AI tools to improve influencer identification, content analysis, trend monitoring, and workflow efficiency
- Understanding of AI capabilities and limitations, with a commitment to human judgement in relationship management, creative evaluation, and brand alignment decisions
Qualifications: Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning.
NICE TO HAVE
- Experience working on Dove or Unilever brands
- Experience in an in-house agency, embedded studio, or social-specialist environment
- Multi-market influencer programme experience, with an understanding of adapting creator strategies across regions and cultures
- Experience with influencer-led content production, including on-set coordination and creator direction
- A background in social media management or content creation alongside influencer management
- Experience working with creators on purpose-led or social impact campaigns
- Familiarity with social commerce and affiliate-driven influencer models
Req ID: 16856
#LI-AB1 #LI-ONSITE #LI-MIDSENIOR
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
