Company Description
Procept Associates Professional Services Limited (Procept Africa) is a franchisee of Procept Associates Ltd, Canada. We specialize in business intermediary, outsourcing, and professional services (consulting and training) delivered through a strong network of associates and partners. Our operations are guided by best practice frameworks across multiple regions, including Canada, Nigeria, South Africa, Zambia, Ghana, Rwanda, Kenya, Cameroon, the Democratic Republic of Congo, and Uganda.
We are currently recruiting to fill the position of Team Lead, Marketing & Communications. This role will be responsible for developing and executing marketing and communication strategies that strengthen the organization’s brand, promote its training, consulting, technology expertise, and e-learning offerings, and deepen engagement with target audiences across Africa. The role will oversee brand positioning, integrated campaigns, digital presence, stakeholder communications, and promotion of the firm’s thought leadership, ensuring messaging resonates with diverse African markets and drives sustainable business growth. The Lead will also own website development and management, requiring hands-on skills for updating, maintaining, and optimizing content. This position will provide direct support to the sales and business development function, ensuring marketing strategies translate into measurable growth opportunities.
Job Description
Key Responsibilities
- Strategic Marketing & Brand Management
- Develop and implement marketing strategies that effectively promote the organization’s training programs, consulting services, technology services, products, and e-learning courses within African markets.
- Position and differentiate the brand to reflect thought leadership and expertise in the African professional services and workforce development space.
- Conduct market research and competitor analysis to identify trends, customer needs, and emerging opportunities across different African regions.
- Ensure brand identity and messaging are culturally relevant and consistent across all platforms.
- Corporate Communications
- Develop internal and external communication strategies that enhance the organization’s reputation and visibility in Africa.
- Produce press releases, newsletters, case studies, and thought leadership content that showcase insights, industry perspectives, and impact stories from African markets.
- Maintain strong relationships with African media outlets, professional networks, and industry associations to amplify thought leadership positioning.
- Campaign Management & Digital Marketing
- Design and execute integrated marketing campaigns tailored to African markets for business intermediary, outsourcing and professional services (consulting and training).
- Manage the organization’s digital presence, including website development and management, SEO strategies, social media campaigns, and email marketing.
- Create culturally relevant, engaging content such as blogs, webinars, and promotional videos that highlight thought leadership and expertise.
- Analyze campaign performance across African regions and recommend improvements.
- Work closely with the sales and business development team to align campaigns with lead generation, client acquisition, and revenue growth targets.
- Product Marketing (Business Intermediary, Outsourcing, Professional Services — Consulting and Training including E-learning)
- Collaborate with subject matter experts to create marketing collateral for corporate clients and learners that reinforce the firm’s thought leadership.
- Plan launches for new courses, consulting packages, and online learning products designed for African markets.
- Develop outreach campaigns targeting industries, professional bodies, and government agencies across Africa.
- Event Management & Stakeholder Engagement
- Support the planning and coordination of training workshops, client seminars, webinars, product launches, and conferences that position the firm as a thought leader.
- Represent the organization at industry events, exhibitions, and networking forums.
- Work closely with local teams or partners to ensure high-quality event delivery.
- Team Leadership & Budget Management
- Lead and mentor the marketing team to deliver African market-focused campaigns.
- Manage marketing budgets to achieve maximum ROI in different African markets.
- Oversee use of marketing tools and analytics to monitor performance.
- Process Improvement & Innovation
- Review marketing processes to enhance impact across multiple African regions.
- Explore new marketing technologies and channels suited to African audiences.
- Continuously integrate thought leadership initiatives into marketing strategies to sustain brand authority.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is an added advantage.
- Minimum of 5 years progressive experience in marketing and communications, preferably within professional services, consulting, outsourcing, or training/e-learning sectors.
- Proven track record of developing and executing integrated marketing campaigns that drive brand positioning, thought leadership, and business growth across multiple markets.
- Strong experience in content creation and thought leadership development (articles, white papers, case studies, industry insights, webinars).
- Demonstrated expertise in digital marketing, including SEO/SEM, social media strategy, email marketing, and analytics.
- Hands-on experience in website management, including updating, optimizing, and maintaining content for visibility and lead generation.
- Excellent writing, editing, and storytelling skills with the ability to craft compelling, culturally relevant messages for diverse African audiences.
- Strong media relations skills and experience building relationships with press, industry associations, and professional networks.
- Experience supporting sales and business development functions through marketing strategies that generate measurable growth opportunities.
- Leadership capability with experience managing teams and budgets effectively.
- Creative, innovative mindset with the ability to adapt strategies to dynamic African markets.
