ExecutiveFull TimeEN
Location: Bangkok, Thailand
About the Role
We are looking for a senior transformation leader to shape and deliver Unilever Thailand’s omnichannel strategy and Customer Development (CD / Sales) transformation.
This role will lead the modernization of how we win in market; across Modern Trade, General Trade, and hybrid channels by driving simplification, digitisation, AI enabled execution, and Perfect Store excellence. Thailand will act as a pilot market, setting new benchmarks for CD execution and performance culture.
Key Responsibilities
OmniChannel & CD Transformation
Lead the end to end 1 Unilever omnichannel strategy for Thailand, including organisation design, resource shifts, capabilities, and tools
Drive radical simplification and digitisation of CD processes, ways of working, and governance
Deploy best in class tools and AI solutions across Traditional Trade, Modern Trade, and hybrid channel models
Position Thailand as a pilot market for modernised CD execution and scalable best practices
Perfect Store & Execution Excellence
Own and lead the 1 Unilever Perfect Store strategy and national implementation, delivering step change growth
Set and embed execution excellence standards, routines, and performance discipline
Ensure sustained execution quality across channels and customers
Growth, Performance & Governance
Deliver omnichannel growth, GT sales, and 1 Unilever growth targets
Drive transformation of Dcom - Marketplace, Omni-channel and Social Commerce
Build CRM and D2C model for Unilever Thailand
Drive a strong performance culture, linking goals, performance management, and rewards across the CD value chain
Ensure robust commercial governance, including S&OP, promo management, and TTS/CPP spend control
Customer & Stakeholder Leadership
Lead senior, top to top customer engagement across channels, including strategic negotiations and partnerships
Work closely with BU Commercial Leads, MT BU Leads, and Country Commercial leadership to deliver customer and business outcomes
Act as a senior integrator across BUs, resolving priorities, tradeoffs, and execution issues
Key Performance Measures
Omnichannel growth delivery
1U Perfect Store target achievement
Total GT sales and overall 1 Unilever growth
TTS / CPP governance and value delivery
Organisation & Team
Direct reports: GT Director, CD Excellence Lead and their teams
Matrix: MT Leads report into BU Commercial Leads
Scope: Thailand, with strong cross-BU and commercial interfaces
What We’re Looking For
Experience
Proven track record leading commercial strategy and largescale transformation
Demonstrated success in building new revenue streams and business models
Strong experience in Dcommerce, digital / social commerce, and CD digitisation
Multichannel and multicountry experience, ideally including developed markets
Capabilities
Deep customer understanding and ability to lead seniorlevel customer relationships
Strong commercial acumen with disciplined approach to governance and value management
Highly effective stakeholder leadership, including navigating complexity across BUs
Data and technologysavvy, with a digital and AIenabled mindset
Leadership Attributes
Enterprise thinker
Comfortable leading change, ambiguity, and transformation at scale
Leadership role model for performance culture, accountability, and growth mindset
Demonstrate top-notch Unilever Behaviors:
Care Deeply: Care deeply about consumers, people’s growth, and our impact on the planet. Driven to win and honest about performance when we don’t.
Focus on What Counts: Focus ruthlessly on what matters most, so we can deliver greater impact on fewer things.
Stay Three Steps Ahead: Think boldly to stay ahead of consumers and trends, driving breakthroughs without losing focus on today’s performance.
Deliver with Excellence: Deliver with excellence and pace, taking ownership and holding each other to account and always doing what we say we will do.
Why This Role Matters
This role is critical to modernising how Unilever Thailand wins in market. Success will position Thailand as a benchmark and pilot market for omnichannel and CD excellence, delivering sustainable growth and scalable capabilities for the future.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
