Senior Analyst - Paid Social_Facebook Ads_Pinterest

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. 

About Lowe’s:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over $96 billion, Lowe’s and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com

Lowe’s India:

Lowe’s India employs over 3,600 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management, and shared services leveraging new technologies and finding innovative methods to ensure Lowe's has a competitive edge in its key markets.

About the Team:

They analyze sales data, handle restocking, create enticing displays and handle point of sale marketing. This role leverages digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs.

Job Summary:

The primary purpose of the Paid Media Analyst is to support the Paid Media Manager by delivering the daily execution and optimization of digital marketing campaigns. The Paid Media Analyst will support all aspects of digital marketing channel and campaign management, including day to day campaign stewardship, vendor partnership planning and collaboration, competitive tracking and insight, and campaign performance recaps and communication. The Paid Media Analyst is responsible for managing campaigns to weekly and monthly budget goals and will analyze performance data and provide appropriate action plans based on conclusions. This role leverages digital marketing channels to drive in-store and online traffic, deliver total company metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs. Responsibilities include but are not limited to, collaboration on creative and ad copy strategies, determining target audiences based on business needs, preferences or behaviors, monitoring data and data process flows, product feed management, scheduling campaigns (both recurring or ad hoc), tracking results, working with internal tools/processes and external vendors. The Paid Media Analyst will be knowledgeable about database management and can understand and build programs that involve multiple variables delivered through a variety of sources.

Core Responsibilities:

• Develop paid media strategies: Plan and execute paid media strategies across platforms such as Facebook Ads, Instagram Ads, Pinterest, TikTok, Reddit.

• Campaign management: Create, launch, and optimize paid media campaigns to drive brand awareness, traffic, lead generation, mobile app and conversions. Monitor campaign performance, budgets, key metrics, and make data-driven adjustments to achieve campaign objectives.

• Audience segmentation: Conduct in-depth audience analysis across 1P/2P/3P audiences and identify appropriate cohorts for effective campaign targeting.

• Executes A/B testing to refine and improve performance continuously.

• Budget management: Monitor and manage campaign budgets effectively to achieve desired ROAS. Regularly review performance and adjust budget allocations to maximize campaign performance and efficiency.

• Performance tracking and reporting: Utilize analytics tools to track, measure, and analyze campaign performance. Prepare regular reports on key metrics, including impressions, clicks, CPA, CPV, RPV and ROAS. Provide actionable insights and recommendations based on performance analysis.

• Advanced Analytics: Ability to digest, interpret and clearly communicate insights from complex performance data and Multi Touch Attribution reports.

• Collaborate with internal stakeholders to ensure a cohesive and integrated marketing approach.

• Manages multiple projects and stakeholders to prioritize projects with the most impact on operational goals, helps to influence decisions across the organization to drive consumer relevance and engagement.

• Designs and implements processes that solve complex organizational problems from start to finish with limited input, ability to self-start and self-motivate themselves and cross functional team members.

• Troubleshoot technical assets such as product catalogs, feeds, event pixels and more

Years of Experience:

5+ years of experience

Education Qualification & Certifications (optional) Required Minimum Qualifications:

• Bachelor’s degree

• Marketing, Business, Advertising, or related field

• Minimum 3+ Years of experience with in-depth knowledge on paid social platforms, advertising tools, and ad formats.

• Proactive in achieving goals and driving measurable outcomes.

• Detail-oriented mindset with a focus on continuous improvement, staying up to date with industry trends and best practices.

• Experience with e-commerce or digital marketing for an online business is highly desirable.

• Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

Skill Set Required:

Primary Skills (must have):

• Proficiency in Pinterest and Facebook Business Manager.

• Comfortable handling raw data and identifying trends.

• Ability to interpret insights from Data analytics tools.

• Strategic and analytical thinking, with attention to detail.

• Strong programmatic knowledge.

Secondary Skills (desired):

• Proficiency in Microsoft Excel, power query and SQL

• Experience in creating Power BI dashboard.

• Meta Blueprint Certification.

• Experience on Epsilon people cloud (EPC)

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.