Avvoka
Content Lead (B2B Content Marketing Manager)
🇬🇧London, England, United KingdomRemote available2 months ago
SeniorFull TimeEN
We building drafting technology that's transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it.
Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we've grown largely through product strength. With headcount and revenue contuining to scale rapidly year on year, we're now moving from a product-led path into a globally recognised legal-tech brand.
We're at an inflection point: evolving how the world's most sophisticated legal teams work — and building a company where thoughtful people can do the best work of their careers.
Avvoka has a powerful product story — but we need someone who can tell it brilliantly and consistently across channels. This role is about turning deep product and domain knowledge into content that educates, engages, and drives growth.
You’ll own how we plan, produce, and distribute content across the funnel — from SEO strategy and thought leadership through to lifecycle emails and sales enablement. It’s a rare opportunity to shape the voice of a fast-growing legaltech company, with real creative control and a direct line to impact.
While legal experience isn’t essential, it’s a strong advantage. Our audience is discerning, and the best content in this space earns attention by being accurate, practical, and genuinely useful.
We’re hiring a Content Lead (or Content Marketing Manager) to build and run Avvoka’s content engine — combining strong writing with marketing strategy and lightweight production management. You’ll be responsible for defining what we publish (and why), creating and editing high-quality content yourself, and coordinating multimedia production (e.g. webinars, podcasts, video snippets, design assets) through internal partners and external freelancers/agencies.
You’ll work closely with the CMO, Product Marketing, and subject matter experts across the business to create content that strengthens Avvoka’s brand, supports pipeline, and helps customers understand the value of what we’re building.
This is both a creative and strategic role: you’ll need to understand buyer personas, the competitive landscape, and the nuances of legal workflows - then translate all of that into compelling, clear, and well-crafted content.
Department: Marketing
Reports to: CMO (with a dotted line to Head of Product)
Direct Reports: None - this is an individual contributor role
Location: London, Waterloo / flexible WFH allowance
Working Hours: Generally 9:00-17:30 GMT, with 1 hour’s lunch break
Compensation: Competitive, based on experience
Start Date: Flexible - we’d love you to join soon
Own the content strategy and calendar across awareness, consideration, and conversion (including SEO, campaigns, and lifecycle).
Partner with Product Marketing and Sales to align messaging to personas, use-cases, and pipeline priorities.
Define measurement and reporting (traffic, rankings, engagement, MQLs, influenced pipeline, email performance) and iterate based on results.
Write and edit core assets: thought leadership, blog content, website/product narratives, case studies, and sales enablement.
Translate complex product and legal-workflow concepts into clear, credible content for legal and business audiences.
Maintain and evolve Avvoka’s voice through an editorial standard and lightweight style guide.
Plan and produce multimedia content (webinars, short-form video, customer interviews, podcasts, social clips) by coordinating stakeholders and suppliers.
Brief and manage freelancers/agencies for video, design, and editing — ensuring quality, consistency, and timely delivery.
Repurpose pillar content into multi-format distribution (e.g. webinar → blog series → LinkedIn posts → email nurture → sales asset).
Own distribution across owned channels: website, organic social, newsletters, and lifecycle email programmes (in partnership with Marketing Ops/CRM).
Improve content performance through SEO best practice (keywords, intent, internal linking, technical collaboration where needed).
Use data + qualitative feedback from Sales/CS to prioritise what to produce next and what to retire.
To ensure your application has the best opportunity of success, your CV could cover the below measures of success with quantifiable results (e.g. percentages, growth, reductions, impact)
Increased organic visibility and qualified inbound performance (e.g. rankings, non-branded traffic, demo conversions, pipeline influence).
A consistent cadence of high-quality content that is actively used by Sales/CS and supports the full buyer journey.
A repeatable content operating system: clear positioning, reliable production (including multimedia), and measurable distribution impact.
The ideal candidate would have:
Strong content marketing experience (typically 3–6+ years) in B2B SaaS, professional services, or a complex product environment.
Excellent writing and editing skills with a portfolio that shows range: SEO content, narrative brand writing, customer stories, and commercial copy.
Marketing mindset: you think in terms of funnel impact, audience intent, positioning, and distribution — not just production.
Comfortable owning SEO fundamentals (strategy, keyword intent, briefs, optimisation) and partnering with specialists where needed.
Experience running lifecycle / CRM content (nurture sequences, newsletters, segmentation-aware messaging) or working closely with CRM owners.
Proven ability to manage creative production via briefs, feedback, and timelines — especially for multimedia assets.
Bonus points if:
Experience writing for an audience of practising lawyers, knowledge counsel or legal operations professionals.
You’ve built a content engine from scratch (or significantly levelled one up) in a scaling company.
You’ve shipped multimedia programmes (webinars/podcast/video) and can show how they drove engagement or pipeline.
You’ve worked closely with product teams to translate features into compelling customer-facing narratives.
Core attributes we value across all roles:
Adaptability in dynamically evolving settings
A proactive, solution-focused mindset with ownership
A collaborative spirit, supporting and mentoring others
💡 If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we’re looking for.
CV Review: Our People team reviews all applications carefully.
Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
Meet the Team: Where possible, we’ll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.
We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.
Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements
Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
Access to WeWork amenities (coffee, community events, modern workspaces)
Summer Fridays - finish early every other Friday in July and August
Monthly socials and quarterly team events
Annual learning and development budget
Home office IT allowance
25 days’ annual leave plus public holidays
Company pension scheme
Right to request flexible working arrangements
A collaborative, transparent company culture with real opportunities for growth
We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.
