Job Description
We are looking for a Marketing Specialist to drive the growth of Gateway Visa Solution and Gateway Express Travel and Tours. This role focuses on two major pillars: Brand Awareness and Lead Generation. You will be instrumental in implementing creative, data-driven strategies to promote our services both locally and internationally. If you're passionate about helping people achieve their dreams abroad and thrive in a fast-paced, purpose-driven environment, we want to meet you.
Key Responsibilities:
1. Brand Awareness
- Develop and execute marketing campaigns that build strong brand recognition and trust.
- Manage and grow the company’s online presence across various platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
- Create compelling content (posts, videos, reels, blogs)
- Collaborate in designing brochures, flyers, and digital marketing materials for both B2C and B2B audiences.
- Plan and promote client events such as orientations, visa seminars, webinars, and university tie-ups.
- Stay updated on global immigration trends, education policies, and travel opportunities to ensure our content and campaigns remain relevant.
- Coordinate with the sales and processing teams for alignment
2. Lead Generation
- Plan and implement lead generation strategies that convert interest into inquiries and consultations.
- Optimize digital ads, SEO, and landing pages to drive quality traffic and conversions.
- Coordinate email marketing campaigns and automate follow-ups to nurture leads.
- Analyze data and campaign performance to improve results and ROI.
- Work closely with the sales team to ensure alignment of marketing and conversion goals.
Qualifications
- Bachelor’s degree in Marketing, Communication, Tourism, or related field.
- At least 1–3 years of experience in a marketing or sales support role (experience in the travel, immigration, or education industry is a strong advantage).
- Excellent verbal and written communication skills, including content writing.
- Familiar with social media platforms, online advertising, and email marketing tools.
- Knowledgeable in CRM systems and lead tracking methods.
- Creative, self-motivated, and able to work independently or with a team.
Preferred Skills and Experience:
- Prior experience in a visa consultancy, immigration firm, or travel agency.
- Familiarity with common visa types (e.g., tourist, student, work, migration) and destination countries (e.g., Australia, Canada, New Zealand, UK, Schengen).
- Skills in basic graphic design (Canva or Photoshop) and video editing (Capcut) are a plus.
- Ability to speak confidently in webinars or client presentations is an advantage.
