ADE UK Digital Content Creator

AD Education UK is a growing network of leading creative education institutes in the UK. The group’s institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector-leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields. Our market-leading portfolio of schools includes The Institute of Contemporary Music Performance (ICMP) and SAE Institute UK. 

Requirements

Role: ADE Digital Content Creator (Video & Creative)

Location: London Based

Division: Marketing (SAE Institute)

Salary: Grade 6 up to SP 24 - £27,882 per annum

Contract: Full time (37 hours) Permanent

About Us

SAE Institute was founded in 1976 and is a globally operating higher education provider focused on creating a talent pipeline for the creative media industries. Our network of campuses spans over 28 countries on six continents with more than 40 campuses. SAE Institute in Europe is Part of the AD Education group of companies, delivering industry-focused creative education to more than 30,000 students. SAE offers industry-focused Creative Media Degrees across eight subject areas – Audio, Content Creation & Online Marketing, Film, Game Art Animation, Games Programming, Music Business, Visual Effects, and Web Development.  

ICMP (The Institute of Contemporary Music Performance) is a leading UK music school with campuses in London and in 2025 opening in Liverpool and Leeds. For over 35 years, ICMP has been at the forefront of contemporary music education, offering personalised, industry-focused training to help students thrive in the competitive music industry. ICMP delivers innovative undergraduate and postgraduate courses, including specialisations in Electronic Music Production, Live Event Management, and Music Marketing. 

Job Overview 

We are seeking a dynamic and creative Digital Content Creator to bring fresh, contemporary and high-quality visual ideas to the AD Education UK Marketing and Events team. AD Education UK currently includes two core brands, SAE and ICMP, with this role primarily focused on the SAE UK brand. 

As AD Education UK’s Digital Content Creator (Video & Creative), you will primarily work on the SAE brand, playing a key role in producing video-first content, supported by photography and graphics, that strengthens the brand and attracts younger audiences including Gen Z and Gen Alpha. Reporting directly to the UK Marketing Manager for SAE, you will create highly engaging, fast-paced visual content designed to capture attention within seconds and showcase the authentic, hands-on creative experience that SAE offers. 

Working to clear briefs provided by the UK Marketing Manager and Marketing Officer, you will bring campaign and content ideas to life through strong visual storytelling. You will also contribute creative visual concepts that enhance the brief, while remaining aligned with our content and social strategies. This role includes continual development, you will collaborate closely with the UK Marketing Manager, who is committed to upskilling and developing team members from the ground up. 

While the role is primarily focused on SAE UK, there will also be occasional content requests from ICMP, supporting priority campaigns and cross-brand needs across AD Education UK. 

You will work closely with the Social Media Executive and Graphic Designer and build strong relationships with students, academic teams and campus managers to access authentic stories and creative outputs across our institutions. 

A core part of this role involves capturing content across SAE’s UK campuses to represent the full breadth of SAE’s creative disciplines, including Audio Production, Audio Software Engineering, Content Creation, Creative Computing & AI, Film Production, Game Art & Animation, Game Design, Game and Interactive Audio, Games Programming, Music Business, Visual Effects & Animation and Web Development. 

Success in this role requires exceptional organisation, proactive planning, strong relationship-building, confidence engaging with students and staff, and a willingness to travel regularly. 

Key Responsibilities

Digital Content Production (Video, Photography & Graphics) 

• Lead on creating high-quality video content, from short-form to longer-format pieces, including community stories, interviews, course explainers and campus features, all aligned to our content pillars and customer journey. Longer-form content will be delivered with additional support where needed.
• Produce supporting graphics and supporting visuals, including thumbnails, text overlays, social graphics, highlight slides and simple layouts.
• Edit all content to a high standard using the likes of Adobe Premiere Pro, After Effects, Lightroom, PhotoShop, CapCut or Canva.
• Repurpose existing footage and student-created content into engaging short-form pieces.
• Capture high-quality photography including portraits, student work, campus activity, events and lifestyle imagery, when required.
• Support visual content for websites, CRM/email campaigns, digital advertising and events.
• Ensure all content aligns with SAE’s brand identity, creative direction and recruitment objectives.
• Support occasional content requests for ICMP, ensuring SAE workload remains the primary focus.

Working to Marketing Briefs 

• Work from detailed briefs provided by the UK Marketing Manager and Marketing Officer.
• Bring ideas and campaigns to life through creative execution and visual storytelling.
• Contribute creative suggestions that enhance the brief while remaining aligned with strategy.
• Collaborate with the UK Marketing Manager to develop your skills and creative impact over time.
• Deliver high-quality, on-brand content that meets deadlines and project expectations.

Planning, Organisation & Workflow Management 

• Plan shoots including scheduling, logistics, equipment preparation and coordination with campuses. 

• Maintain an organised, structured workflow across multiple concurrent projects. 

• Ensure all equipment is maintained, safe, charged and ready for use. 

• Organise, label and archive all footage, photography and project files consistently within the media library. 

Campus & People Engagement 

• Build strong working relationships with staff and students across SAE campuses. 

• Confidently engage with students, academics and campus staff to capture authentic content. 

• Be proactive in identifying content opportunities across workshops, classes, events and project showcases 

• Travel regularly to campuses nationwide as part of planned content capture. 

Internal Communications & Additional Content 

• Produce or support content for internal communications, animated explainers, staff interviews and presentations. 

• Assist with pre-recorded content creation for virtual events, webinars and online sessions when required. 

Please see full job descriptionhere. The deadline for applications is Sunday 5 April 2026.

Please ensure that you have submitted a portfolio alongside the normal application form.

Note: ADE is an equal opportunities employer and welcomes applications from all sections of the community. ADE is committed to safeguarding and promoting the welfare of young people and vulnerable adults. Successful candidates will be required to obtain a satisfactory enhanced DBS disclosure.

Benefits

Employee Assistance Programme

Auto-Enrolment Pension Scheme with Royal London Pension

Cycle to Work Scheme

Enhanced Maternity and Adoption Pay

Enhanced Paternity Pay

Occupational Sick Pay

Healthcare Cash Plan

Employee Assistance Programme (Legal & General)

Group Income Protection (Legal & General)

Life Assurance (Legal & General)

Season Ticket Loans 

Ride to Work Scheme

Staff Discounts – Short Courses 2025-2026

50% off ICMP courses