Company Overview
Verathon is a global medical device company focused on supporting customers by being their trusted partner, delivering high-quality products that endure over time and ensure clinical and economic utility. Two areas where Verathon has significantly impacted patient care, and become the market leader in each, are bladder volume measurement and airway management. The company’s BladderScan portable ultrasound and GlideScope video laryngoscopy & bronchoscopy systems effectively address unmet needs for healthcare providers and meaningfully raise the standard of care for patients. Verathon, a subsidiary of Roper Technologies, is headquartered in Bothell, Washington, USA and has international subsidiaries in Canada, Europe and Asia Pacific. For more information, please visit www.verathon.com.
Overview
The UK Country Manager is responsible for leading and accelerating sustainable revenue growth across the United Kingdom. This role sets and executes the country’s commercial strategy to deliver year-over-year top-line expansion, market share growth, and strong competitive positioning.
As the senior commercial leader in the UK, the Country Manager builds and leads a high-performing organization, strengthens executive-level customer relationships, and ensures alignment between strategic priorities and commercial execution. The role represents Verathon externally in the UK market and internally as the voice of the country business.
Responsibilities
Strategic Leadership & Revenue Growth
- Develop and execute a multi-year UK growth strategy aligned with global and BU priorities
- Deliver consistent year-over-year revenue growth across all product portfolios
- Identify, prioritize, and capture high-value market opportunities
- Lead strategic planning for key NHS accounts and national tender opportunities
- Strengthen Verathon’s market position and competitive differentiation in the UK
Commercial Excellence
- Drive robust pipeline development and forecasting discipline
- Ensure strong execution of pricing, tender, and contracting strategies
- Leverage market insights and competitive intelligence to shape commercial direction
- Guide complex negotiations with senior stakeholders and procurement bodies
- Champion value-based selling by articulating both clinical and economic impact
Organizational Leadership
- Build, develop, and inspire a high-performing UK commercial team including National Sales Managers across business units, and potentially Clinical Specialists and Territory Managers
- Attract top talent and create a culture of accountability, ownership, and growth
- Coach and develop leaders within the organization to strengthen succession readiness
Customer & External Engagement
- Establish and maintain strong executive-level relationships within key NHS Trusts and strategic accounts
- Represent Verathon with senior healthcare leaders and procurement organizations
- Support major tenders and national framework agreements
- Act as the primary commercial ambassador for Verathon in the UK
Governance & Operational Alignment
- Ensure adherence to company policies, the 7 Verathon values, compliance standards, and UK healthcare regulations
- Oversee effective forecasting, reporting, and performance tracking
- Drive operational alignment to support growth initiatives
- Reinforce Verathon Values and Leadership Principles throughout the organization
Qualifications
- Bachelor’s degree required; MBA or advanced business degree preferred
- 10+ years of commercial experience within the medical device industry
- Demonstrated success driving sustained revenue growth in complex healthcare markets
- Strong knowledge of the UK NHS structure, procurement processes, and tender environment
- Proven ability to build and lead high-performing teams
- Experience engaging and influencing executive-level stakeholders
- Strong strategic thinking, analytical capability, and decision-making skills
- Ability to translate clinical and economic value into compelling commercial propositions
- Must reside in the UK
- Willingness to travel as required
