CIC Insurance Group is a leading insurance and financial services organisation with more than five decades of experience helping individuals, families, and organizations achieve financial security. We have grown into a dynamic Group offering life, general, micro insurance, asset management, and investment solutions, with operations in Kenya, Uganda, South Sudan, and Malawi, and are listed on the Nairobi Securities Exchange. Our tagline, “We Keep Our Word,” reflects our unwavering commitment to integrity, transparency, and delivering on our promises to our clients, partners, and communities. CIC Group is passionate about innovation, digital transformation, and inclusive insurance solutions that meet the evolving needs of cooperatives, SMEs, corporates, and individuals. By joining us, you will be part of a team that is shaping the future of financial protection across Africa.
About the Role Are you a visionary marketing and communications leader passionate about building impactful brands across diverse markets? We are a dynamic, multi-country insurance and financial services group with a strong presence in Kenya, Uganda, South Sudan and Malawi and we are looking for an experienced Head of Marketing & Communication to join our management team in the Business Excellence directorate.
As Head of Marketing & Communication reporting to Group Director Business Excellence, you will be responsible for designing and executing a unified marketing and communication strategy that supports strategy execution and business growth, strengthens brand equity, and enhances customer engagement across all our markets. This is a strategic leadership role that requires a balance of high-level planning and hands-on execution. Key Responsibilities
Champion the development and execution of an integrated marketing and communication strategy aligned to the overall Group strategy, business goals and market dynamics
Oversee the planning, execution, and analysis of marketing communication campaigns across various channels, including digital, social media, print, and events.
Ensure consistent messaging and visual identity across all touch points platforms and countries
Collaborate with internal stakeholders to develop and deliver engaging content for various channels, including websites, blogs, social media, newsletters, and press releases.
Oversee the management and optimization of the company's digital presence, including website, search engine optimization (SEO), and paid advertising.
Lead the Marketing and Communications function, fostering relationships with internal and external stakeholders including media, influencers, and partners to promote the company's brand and achievements.
Support country-level marketing communication teams, fostering collaboration and excellence
Utilize data and analytics to measure the performance of marketing and communication initiatives, optimizing strategies to drive continuous improvement.
Manage the marketing and communications budget, ensuring cost-effective allocation of resources to achieve desired results.
Promote a culture of innovation, collaboration, and continuous improvement within the Marketing and Communications function.
GENERIC DUTIES
Carry out performance appraisal, coaching and mentoring to staff
Resource allocation, staffing and leave approval
Participate in planning and budgeting for the department
Participate in various meeting and committees and acting as spokesperson on behalf of the company
Who We’re Looking For
Qualifications
Degree in Marketing, Business, Digital Media, or a related field.
Masters in related field will be added advantage
Post graduate diploma in Marketing.
Have knowledge and relevant work experience of not less than ten (10) years, with at least five (5) years served in leadership position.
Why Join Us?
In this role, you will lead the design and execution of a unified marketing and communication strategy that drives business growth, strengthens brand equity, and enhances customer engagement across multiple markets. You will champion integrated campaigns, oversee digital transformation initiatives, ensure consistent brand positioning across all touchpoints, and leverage data-driven insights to optimize marketing performance. As a strategic leader within the Business Excellence Directorate, you will collaborate with senior stakeholders, support country marketing teams, manage budgets effectively, and foster strong relationships with media, partners, and internal teams. This role offers a dynamic platform to shape brand strategy at Group level, drive innovation, and position the organization for sustainable growth across the region.
CIC Group is an equal opportunity employer and does not solicit or require any form of payment for employment opportunities.
