MidFull TimeEN
ALOHAS is more than a fashion brand: it’s a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.
Working at ALOHAS means being part of the innovation and growth of a Spanish start-up with a young, creative, and proactive team, where communication flows and energy levels are high. It’s a demanding environment, but extremely rewarding, and we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.
We’re passionate about what we do, and that passion shines through in our work.
As our Asia Marketing & PR Manager, you will be the architect of ALOHAS’ expansion into China and South Korea. Reporting to the Chief of Staff — Marketing & Sales, you will transform organic social media buzz into a structured growth engine. This is a foundational hire; you won't just follow a playbook, you will write it from our Barcelona HQ. Your mission is to bridge our Mediterranean essence with the vibrant digital ecosystems of East Asia.
Platform Ownership: Lead and manage our official presence on Xiaohongshu (Red Note), Douyin, WeChat, Weibo, and Korean channels like Naver and KakaoTalk.
Cultural Re-creation: Adapt global campaign assets for local audiences, ensuring cultural relevance beyond mere translation.
Content Strategy: Develop a localized content calendar that balances high-fashion storytelling with platform-specific trends.
Community Building: Manage daily engagement (comments, DMs, reposts) to foster a genuine ALOHAS community in Asia.
PR & Media Relations: Build and maintain relationships with top-tier fashion editors at Vogue China, Elle Korea, Harper’s Bazaar Asia, and WWD Asia.
Press Management: Coordinate press samples and lookbooks tailored specifically for the Asian media landscape.
KOL/KOC Ecosystem: Identify and manage high-impact collaborations with influencers and "Key Opinion Consumers".
Influencer Execution: Oversee the end-to-end process of seeding, gifting, and paid partnerships.
Market Intelligence: Act as our internal expert on Asian digital trends, competitor activity, and consumer behavior.
Strategic Advisory: Provide data-driven insights to help evaluate future steps like Tmall Global, Douyin Shop, or localized e-commerce.
Cross-functional Bridge: Brief the creative and product teams on specific needs and platform formats for the Asian market.
Performance Tracking: Monitor and report on KPIs including engagement, followers, and traffic conversions.
Native-level Mandarin or Korean (bilingual in both is a massive plus) and professional English.
3-5 years of experience in digital marketing/social media specifically for the Asian market, ideally for a Western fashion or lifestyle brand.
Platform Expertise: Deep "hands-on" knowledge of Xiaohongshu, Douyin, or Naver algorithms and content formats.
Fashion DNA: A background in fashion, accessories, or sustainable lifestyle brands.
Content Skills: Ability to write compelling copy in Chinese/Korean and perform basic photo/video editing.
PR Network: Ability to build a network with Asian media outlets and fashion journalists.
Analytical Mindset: Proficiency in tracking campaign performance and extracting actionable insights.
Entrepreneurial Spirit: The autonomy to build a department from scratch and travel to Asia 2-3 times a year.
Location: You are based in Barcelona or willing to relocate to join us at HQ.
A Culture of Freedom, Responsibility & Trust: We believe in autonomy, accountability, and mutual respect.
Flexible Working Hours ⏰: Adapt your schedule to your lifestyle. We trust you to get the job done.
Hybrid Work Model: Work from home some days and the office on others.
Summer Hours (July & August) 🌞: Enjoy an intensive workday schedule so you can make the most of your summer.
We’re a Company with Soul:
We live and breathe sustainability 🌱
We support family-life balance, parenthood, gender equality, and diversity 👶🏼
Mental Health Support 🧠:
Team wellbeing initiatives
Two paid “disconnect days” a year—take time when you need it most
Exclusive Discounts 💯:
Enjoy up to 70% off our products
Your family and friends benefit too!
Creative Office Life:
Located in Gràcia, Barcelona
Stocked with coffee ☕ and fresh fruit 🍎
Home Office Setup 💻:
Laptop + essential peripherals (keyboard, mouse, monitor)
Growth & Happiness 🌈:
Constructive feedback, ongoing learning, and support for your professional journey
Monthly After-Work Events in Barcelona 🎉:
Because we like to celebrate together!
Ready to shape the future in a luxury fashion brand? Join us and leave your mark 🚀
Want to know more? Video Presentation
Apply to work with us: careers.alohas.com
Our website: alohas.com | IG: @alohas
