Insights & Content Specialist SA&I (Strategic Analytics & Insights)

Job Description

ABOUT THE JOB

We are looking for a detail-oriented and proactive Insights & Content Specialist to support our SA&I sales teams in engaging prospects and clients through insight-driven content and data storytelling. 

Are you eager to turn data into meaningful insights that drive business decisions? In this role, you will assist in executing insight-led initiatives, analysing datasets, and supporting the creation of compelling sales and marketing materials. You’ll work closely with the team to develop engaging case studies, client presentations, and thought leadership content while ensuring that our sales teams have easy access to the latest materials. 

This is a fantastic opportunity for someone who is analytical, organised, and passionate about data-driven storytelling. If you’re looking to grow your career in insights and sales enablement, we invite you to apply! 

RESPONSIBILITIES

• Drafted, plan and execute email campaign strategies aligned with global and regional objectives to achieve campaign outcomes and predefined KPIs  
• Supporting sales representatives in the maintenance and management of their CRM outreach campaigns  
• Assist in developing insight-led stories to help the Western European SA&I sales teams engage with prospects and clients. 
• Help draft insights using SA&I and NielsenIQ data to support marketing content and thought leadership materials. 
• Assist in preparing and customising client presentations, ensuring they are engaging and informative. 
• Maintain and organise sales content, ensuring sales teams have access to relevant materials. 
• Assist in researching market trends, competitor insights, and industry data to enhance sales strategies. 
• Support Sales representatives in lead management and maintenance  
• Contribute to creating compelling presentations using data visualisation and storytelling techniques. 

REQUIREMENTS

Qualifications: 

• Bachelor’s degree in business, marketing, or a related field 
• 0-3 years of relevant work experience, preferably in market research, insights, or analytics 
• Strong analytical mindset and numerical skills 
• Basic understanding of data analysis and visualisation tools 
• High attention to detail with strong organisational skills 
• Ability to manage multiple projects simultaneously while meeting deadlines  
• Excellent written and verbal communication skills in English 
• Proficiency in Microsoft Word, Excel, and PowerPoint 

Preferred Knowledge & Experience: 

• Familiarity with B2B marketing or market research 
• Experience with CRM software, Microsoft Dynamics, or PowerBI is a plus 
• Knowledge of NielsenIQ data or similar market research tools is a plus 

#LI-Hybrid

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion