Education
Bachelors degree, Business Management or Marketing Management
Qualifications
- Brand Marketing or Integrated Marketing Communications experience of at least 3 years (preferably with Telco experience).
- Good grasp of customer lifecycle management and marketing funnel.
- Ability to work both collaboratively and independently.
- Strong analytical and visual communication skills.
Duties and Responsibilities
- Supports the Campaigns & Usage Manager on making sure that strategic marketing plans are translated into actionable projects, to reach revenue targets for the Brand especially in increasing ARPU of the subscriber base.
- Responsible for marketing campaigns/programs, from ideation to implementation, including project documentation, coordination with cross-functioning teams and progress monitoring using various marketing metrics, to ensure timely implementation and successful results.
- Build Brand Equity support in providing the brand’s input and collaboration with the corporate campaigns.
- Champion Usage, Key Partnership & Innovation campaigns and programs for the brand to enhance value proposition.
- Work closely with Sales, Finance, Customer Value Management (CVM), Customer Experience (CX), Business Analytics, Product and Tech teams and develop campaigns to improve postpaid subscriber retention and build lifetime customers.
