Education
Graduate of Business Management, Marketing Management, Integrated Marketing Communications or Marketing-related course.
Qualifications
- Strong experience in Brand Management.
- At least 10 years experience in marketing, brand, or business management.
- Established ability to work with cross-functional teams across various levels and external partners.
Duties and Responsibilities
Role Overview:
- Establish a strong digital and ATL footprint for Smart’s various content partners; the Smart App and its loyalty/acquisition promos, other network innovations for thought leadership. Apart from leading these campaigns, the BEM Manager will also ensure branding adherence for Smart Signature/Postpaid.
Communication:
- Lead the communication plans and marketing mix of the Smart App, content partners e.g. Gig, NBA, Lionsgate, etc., Smart 5G and other network-related innovations, providing transparency on deliverables and timelines.
- Lead IMC planning and implementation of assigned projects, ensuring all internal and external partners deliver requirements on time and on strategy.
- Ensure all internal and external partners in your area of responsibility are briefed to deliver against campaign plans and objectives.
- Ensure all Smart Signature/Postpaid campaigns and materials adhere to established branding guidelines and strategy.
Optimization:
- Analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness.
