Commercial Analyst (GTM)

Department: Commercial Excellence

Employment Type: Full Time

Location: London

Reporting To: Head of GTM & Proposition

Compensation: £45,000 - £55,000 / year

Description

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions. 
Guided by our shared missions - ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’ - we’re committed to transforming workplaces and improving people’s daily lives.

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

Your Role in our Mission:  The Commercial Analyst (GTM Performance) provides the insight, analysis and commercial intelligence that powers the UK go-to-market engine. 
 
You will analyse product adoption, market trends, pricing performance, competitive behaviour, customer usage and campaign impact to help shape propositions, identify opportunities and influence commercial decision-making. 
 
This role works at the intersection of Product, Marketing, Sales, Client Success and Revenue Intelligence to ensure our propositions are evidence-based and commercially effective. The Commercial Analyst is the analytical backbone of the GTM & Proposition function.  
As Commercial Analyst, you will: 

• Provide clarity: Deliver the insight required for the business to make informed GTM and proposition decisions. 
• Drive performance: Identify opportunities to increase adoption, revenue and competitive advantage. 
• Support strategy: Empower the Head of GTM & Proposition and Proposition Managers with data, trends and forecasting. 
• Enhance execution: Measure the impact of launches, campaigns and commercial programmes. 
• Represent the customer and the market: Ensure that real behaviour, not assumptions, informs our commercial strategy. 

What’s In It For Me?  A chance to be part of an extremely well established, stable and high growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package, including:   

• A flexible holiday plan of up to 40 days per year  
• £400 a year Wellbeing Allowance  
• Private Medical Insurance  
• Allowance for professional development books, E-books, and podcasts  
• Contributory pension scheme 
• Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands   

Click here to see our full suite of benefits and perks dedicated to supporting all aspects of employee wellbeing! 

Flexible, Hybrid Working:  
Collaboration, connection as a team, and strong internal relationships are part of the “RG Magic” that makes our culture thrive. Our teams work from our Dean Street office two days per week. 

What You’ll be Doing:

Proposition & GTM Insight 

• Analyse the performance of each proposition (platform, benefits, programmes). 
• Track adoption, usage, retention and pricing trends. 
• Provide insights that inform proposition design and evolution. 

Launch & Campaign Performance 

• Evaluate the impact of GTM campaigns and product launches. 
• Work with Marketing to measure campaign contribution to pipeline. 
• Identify success drivers and areas requiring optimisation. 

Market & Competitor Intelligence 

• Track competitor pricing, packaging and positioning. 
• Produce competitive summaries, win/loss themes and battlecards support. 
• Benchmark RG’s propositions against market alternatives. 

Pricing & Commercial Analysis 

• Provide analysis of discounting trends, margin performance and pricing opportunities. 
• Partner with Finance and Revenue Intelligence to model commercial scenarios. 
• Identify margin risks and pricing inconsistencies. 

Sales & CS Performance Insight 

• Support Sales and CS with analysis on customer behaviour and segment trends. 
• Identify which propositions drive higher adoption or renewal uplift. 
• Assess the commercial impact of value-added programmes. 

Leadership Reporting & Recommendations 

• Produce weekly and monthly performance dashboards. 
• Create insight packs for the Director of Commercial Excellence. 
• Provide “so what?” analysis, turning data into actionable recommendations.

Experience and Skills You Need in this Role:

• Proven experience in commercial analysis, GTM analytics, revenue operations, product analytics or strategy roles. 
• Experience in SaaS, HR tech, digital platforms, benefits or marketplaces is highly beneficial. 
• Strong analytical skills with proven ability to interpret complex datasets. 
• Experience working with GTM teams (Sales, CS, Product, Marketing). 
• Familiarity with Salesforce, BI tools (Tableau, PowerBI), and SQL (advantageous). 
• Analytical Excellence: Proven ability to interpret product, customer and revenue data to create insight. 
• Commercial Acumen: Understands pricing, segmentation, adoption and customer value. 
• Data Storytelling: Turns data into compelling narratives and recommendations. 
• Cross-Functional Collaboration: Works closely with Product, Marketing, Sales, CS, Finance and RevOps. 
• Detail Orientation: Ensures accuracy and reliability across all reporting. 
• Curiosity & Initiative: Asks the right questions, identifies trends, and challenges assumptions.

The Interview Process:

• Screening call with member of the Talent Acquisition Team 
• First interview with Head of GTM & Propositions
• Take-home assessment
• Final interview with Commercial Proposition Manager and member of the Commercial Excellence Team 

At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.
 
Be comfortable. Be you.
We want every employee to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work!