Influencer Marketing Specialist 达人营销HangzhouExperiencedFull-timeResponsibilitiesJob Responsibilities:
1. Focus on overseas platforms such as TikTok, Instagram, and YouTube. Combine the company's product categories to explore and evaluate potential KOLs. Analyze KOL sales data, follower portraits, and brand tonality, judge the matching degree, and build a high - quality KOL resource library.
2. Be responsible for the implementation of KOL projects, including writing promotion briefs, following up on content creation and release, and tracking conversion effects to ensure that projects are delivered up to standard.
3. Be responsible for product promotion and sales conversion. Communicate independently with KOLs in English, promote the negotiation of cooperation plans, maintain long - term cooperative relationships, and increase the repeat - cooperation rate of high - quality KOLs.
4. Collect KOL content performance and conversion data, regularly output review reports, summarize experience, and put forward optimization suggestions for low - conversion situations.
5. Pay attention to the trends of overseas platforms, popular topics, and the dynamics of competing KOLs, and extract strategic directions for the team's reference.
岗位职责：
1、负责聚焦海外平台如TikTok/Instagram/YouTube等，结合公司产品品类挖掘评估潜在 KOL；分析 KOL 带货数据、粉丝画像及品牌调性，判断匹配度并搭建高质量 KOL 资源库；
2、负责KOL 项目落地，含撰写推广 Brief、协调样品寄送、跟进内容创作与发布、追踪转化效果，确保项目达标交付；
3、负责产品推广及销售转化，用英文独立沟通 KOL，推进合作方案洽谈；维护长期合作关系，提升优质 KOL 复合作率；
4、负责收集 KOL 内容表现与转化数据，定期输出复盘报告，总结经验并针对低转化提出优化建议；
5、关注海外平台趋势、热门带货话题及竞品 KOL 动态，提炼策略方向供团队参考。QualificationsQualification Requirements:
1. A bachelor's degree or above. Major in marketing is preferred. More than 3 years of experience in overseas KOL marketing or cross - border sales via social media，with successful project experience being preferred.
2. Excellent written and oral English skills, able to independently conduct business negotiations with overseas KOLs, and have a cross - cultural communication awareness.
3. Be familiar with the mechanisms and ecosystems of TikTok, Instagram, and YouTube. Have a strong sense of the Internet, and be able to judge whether KOL content meets the conversion requirements.
4. Be sensitive to data, have basic analysis skills, and be able to complete KOL effect tracking, reporting, and put forward optimization directions.
任职要求：
1、本科及以上学历，市场营销等相关专业优先，3 年以上海外 KOL 营销经验；
2、优秀的英文书面与口语能力，可独立与海外 KOL 商务谈判，具备跨文化沟通意识；
3、熟悉 TikTok/Instagram/YouTube机制与生态，网感强，能判断 KOL 内容是否符合转化需求；
5、对数据敏感，具备基础分析能力，可完成 KOL 效果追踪、汇报并提出优化方向。
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