About the role:

The Web Producer is a critical member of the Backroads marketing team, responsible for publishing and maintaining web content and site navigation while meeting high Quality Assurance (QA) standards. This role requires a mix of technical web site knowledge, digital content management skills and a demonstrated commitment to quality. You can turn projects around quickly and are willing to follow up with stakeholders to ensure timely completion. You enjoy working cross-functionally with Marketing, Sales, IT and Trip Development teams to solve business problems on the web. This role is not just about technical skill but must also be able to work within a highly collaborative environment.

 

What you'll be doing:

• Supervise New Trip launches and the website Go Live process, managing the critical path to get trip information and photography published in accordance with established timelines.
• Develop and maintain a global Design System and Component Library within the CMS to ensure visual and functional consistency across thousands of trip pages and landing zones. 
• Design and enforce automated content governance workflows—from intake and staging to UAT and publishing—to eliminate manual bottlenecks and increase speed-to-market. 
• Lead sprint planning for web production and be a key participant in sprint planning for the web development roadmap. Manage team capacity and velocity to ensure effectiveness and efficiency. 
• Create and publish new “storytelling” web pages in collaboration with marketing design and copy teams and cross-functional stakeholders. 
• Maintain knowledge base (Confluence) documentation to support web content deliverables and timelines for publishing new trip pages and content.  
• Establish clear permission levels and audit trails to maintain site integrity, while ensuring all digital content meets WCAG 2.1 accessibility standards and data privacy regulations (e.g., GDPR/Cookie Bot). 
• Oversee the synergy between the CMS and Digital Asset Management (DAM) platforms to ensure seamless, high-quality media delivery without manual overhead. 
• Partner with IT to find efficiencies and improve tools related to site management.  
• Support A/B and user testing, website optimization, and web content personalization efforts to drive higher levels of engagement and conversions. 
• Proactively identify and resolve web usability and content issues. 
• Ensure accuracy, superior user experience and quality for our digital experience. 

What you'll need to be successful:

• 3- 5 years of demonstrated hands-on web production experience on modern, enterprise CMS platforms (Drupal, Contentful, Shopify, Magento, etc.)
• Previous experience with content-rich, transactional web sites where rapid changes and accuracy are an expected course of business.
• Technical Fluency: 
  • Advanced understanding of HTML5, CSS3, and modern JavaScript
  • Expert-level mastery of a modern enterprise CMS platform (Contentful, Drupal, or Adobe Experience Manager) and best practices for establishing global and/or dynamic modules/content blocks, effective architecture and efficient processes. 
  • Understanding of core integrations such as Digital Asset Management, experimentation platforms (Optimizely, VWO), on-site search tools etc. 
  • Deep understanding of GA4, Google Tag Manager, Lookr and the website data layer. 
  • Strong knowledge of modern marketing standards, Core Web Vitals, WCAG 2.1 accessibility compliance, consent tools and the latest technical SEO/AEO/GEO frameworks. 
• Agile Mastery: Proficient in Jira for managing complex, multi-team resource allocation and project tracking. 
• Must be an excellent verbal and written communicator. Must enjoy working with others. 
• Experience managing multiple projects at once, resolving competing priorities, working swiftly under pressure, and meeting project deadlines.  
• Hard-wired for attention to detail, timely responses in a service-oriented environment with zero tolerance for sloppy mistakes. 

Work Environment:

• On-Site, Berkeley, CA 
• 4 days in-office, 1 day work from home 

About the Department:

The Backroads Marketing team is powered by strong collaborators, visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. You’ll be bringing your imagination, strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences.

The department is comprised of several teams, which include the below: 

• Direct Mail & CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.  
• PR & Partnership: Builds brand awareness and credibility through media outreach, strategic partnerships and influencer collaborations to expand Backroads’ reach.  
• Website Management: Oversees the website’s content, functionality and user experience to ensure seamless navigation, accurate information and optimized conversion.  
• Brand, Content, Community: Responsible for the creative design, content and social media presence for the Backroads brand.  

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By joining the Marketing team at Backroads, you’ll be part of a group that values building innovative people processes and fostering a positive, inclusive employee experience. 

About Backroads:

At Backroads we’re passionate about connecting our guests with so many of the most beautiful places in the world. We use our four-plus decades of expertise to create exceptional biking, hiking, and multi-adventure trips in over 50 countries for people wanting a deeper and richer travel experience. We travel on land as well as by small luxury ships on active river and ocean cruises. Our trips are for all ages – including dedicated itineraries just for families. We are known for our unwavering attention to quality. We have a dynamic work environment and a strong company culture.

Why Backroads:

At Backroads, we value every single member of our staff, and we’re proud to offer a dynamic work environment that enables growth. Your colleagues will be some of the most dedicated, competent, active, and fun people you will ever meet. A job at Backroads is unlike any other job you will ever have – you will be challenged, you will be inspired, and you will be gratified. No matter what you do here, you will be part of something that makes us all proud – delivering authentic, enriching, and often profoundly life-changing experiences. On top of all that, we have some pretty great benefits and perks! For example our US office employees receive: 

• Comprehensive medical, dental, and vision insurance
• 401(k) with company match, flex plan, and parental leave
• Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!
• Complimentary trips and trip discounts for employees, and trip discounts for employees’ friends and family!
• Outdoor industry discounts and deals
• Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
• Wellness programs and regular lunchtime bike rides and yoga

Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Salary Ranges:

$95,000.00 - $115,000.00

At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role.

New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees.

Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.