Paula's Choice CRM & Site Manager - Remote

CRM & Site Manager

Location: Fully Remote (ANZ) Reports to: Senior Online Manager ANZ Company: Paula’s Choice ANZ

Where Trust Leads, Bold Ideas Grow, and Community Thrives

At Paula’s Choice ANZ, we’re more than a skincare brand—we’re a global leader in science-backed beauty, founded in 1995 with a mission to empower people to define beauty on their own terms. Today, as part of Paula’s Choice, our ANZ team plays a key role in delivering transparency, innovation, and results-driven skincare to our community.

Our work is guided by four core values: Build Trust. Be Bold. Act with Kindness. Create Community.

If you’re commercially minded, digitally savvy, and passionate about delivering exceptional online customer experiences, this could be your next move.

The Opportunity

As our CRM & Site Manager, you’ll drive customer retention and online sales through strategic lifecycle marketing and best-in-class ecommerce management.

This is a highly cross-functional role where you’ll lead the execution of Email, SMS, Loyalty and Auto-Replenishment programs—while also owning the day-to-day performance and merchandising of our ANZ ecommerce site.

You’ll play a critical role in optimising the full customer journey—from acquisition to retention—ensuring a seamless, high-converting digital experience.

What You’ll Be Responsible For

Retention Marketing (Email, SMS, Loyalty & Replenishment)

• Execute the monthly Email and SMS calendar, balancing promotional, educational and editorial content

• Manage campaign end-to-end delivery: briefing, segmentation, QA, testing and deployment

• Monitor and report on performance metrics (open rates, CTR, conversion, revenue per email, churn)

• Maintain and optimise audience segments (active, at-risk, lapsed)

• Execute and continuously improve automated lifecycle and replenishment flows

• Support loyalty activations, promotional planning and reporting

Website & Ecommerce Management

• Own daily trading and merchandising of the ANZ Shopify site

• Lead site updates for product launches, campaigns and promotional activity

• Ensure pricing, promotions, landing pages and discount codes are accurate and optimised

• Partner with Creative and Marketing to deliver strong UX and commercially aligned content

• Monitor ecommerce KPIs including conversion rate, AOV, bounce rate and revenue

• Identify and implement continuous improvement opportunities

Campaign & Sales Execution

• Collaborate cross-functionally to deliver multi-channel campaigns

• Support forecasting and daily performance tracking

• Make data-informed pivots to achieve revenue targets

• Coordinate with internal and external stakeholders to ensure seamless campaign execution

About You

You’re commercially sharp, detail-oriented, and thrive in a fast-paced ecommerce environment.

You’ll bring:

• 3+ years’ experience in ecommerce or digital marketing (beauty, retail or DTC preferred)

• Hands-on experience with Email/SMS platforms (Klaviyo highly regarded)

• Shopify (or similar CMS) experience

• Strong knowledge of GA4, Looker or similar analytics tools

• A deep understanding of ecommerce KPIs and retention marketing principles

• A data-driven mindset with the ability to turn insights into action

• Strong communication and stakeholder management skills

Most importantly, you care about customer experience and are passionate about building brand loyalty.

Why Join Us?

• Fully remote role (ANZ-based)

• Learning & development support

• Wellness benefits including meditation app memberships

• Generous product discounts and free samples

• A collaborative, purpose-driven culture

• Global exposure across North America, Europe and APAC

At Paula’s Choice, we believe in transparency, innovation and community. If you’re ready to make an impact in a role that blends retention strategy with ecommerce trading, we’d love to hear from you.

Note: At any time, with or without notice, Paula’s Choice reserves the right to modify the role requirements.