

CRM & Site Manager
Location: Fully Remote (ANZ) Reports to: Senior Online Manager ANZ Company: Paula’s Choice ANZ
Where Trust Leads, Bold Ideas Grow, and Community Thrives
At Paula’s Choice ANZ, we’re more than a skincare brand—we’re a global leader in science-backed beauty, founded in 1995 with a mission to empower people to define beauty on their own terms. Today, as part of Paula’s Choice, our ANZ team plays a key role in delivering transparency, innovation, and results-driven skincare to our community.
Our work is guided by four core values: Build Trust. Be Bold. Act with Kindness. Create Community.
If you’re commercially minded, digitally savvy, and passionate about delivering exceptional online customer experiences, this could be your next move.
The Opportunity
As our CRM & Site Manager, you’ll drive customer retention and online sales through strategic lifecycle marketing and best-in-class ecommerce management.
This is a highly cross-functional role where you’ll lead the execution of Email, SMS, Loyalty and Auto-Replenishment programs—while also owning the day-to-day performance and merchandising of our ANZ ecommerce site.
You’ll play a critical role in optimising the full customer journey—from acquisition to retention—ensuring a seamless, high-converting digital experience.
What You’ll Be Responsible For
Retention Marketing (Email, SMS, Loyalty & Replenishment)
Execute the monthly Email and SMS calendar, balancing promotional, educational and editorial content
Manage campaign end-to-end delivery: briefing, segmentation, QA, testing and deployment
Monitor and report on performance metrics (open rates, CTR, conversion, revenue per email, churn)
Maintain and optimise audience segments (active, at-risk, lapsed)
Execute and continuously improve automated lifecycle and replenishment flows
Support loyalty activations, promotional planning and reporting
Website & Ecommerce Management
Own daily trading and merchandising of the ANZ Shopify site
Lead site updates for product launches, campaigns and promotional activity
Ensure pricing, promotions, landing pages and discount codes are accurate and optimised
Partner with Creative and Marketing to deliver strong UX and commercially aligned content
Monitor ecommerce KPIs including conversion rate, AOV, bounce rate and revenue
Identify and implement continuous improvement opportunities
Campaign & Sales Execution
Collaborate cross-functionally to deliver multi-channel campaigns
Support forecasting and daily performance tracking
Make data-informed pivots to achieve revenue targets
Coordinate with internal and external stakeholders to ensure seamless campaign execution
About You
You’re commercially sharp, detail-oriented, and thrive in a fast-paced ecommerce environment.
You’ll bring:
3+ years’ experience in ecommerce or digital marketing (beauty, retail or DTC preferred)
Hands-on experience with Email/SMS platforms (Klaviyo highly regarded)
Shopify (or similar CMS) experience
Strong knowledge of GA4, Looker or similar analytics tools
A deep understanding of ecommerce KPIs and retention marketing principles
A data-driven mindset with the ability to turn insights into action
Strong communication and stakeholder management skills
Most importantly, you care about customer experience and are passionate about building brand loyalty.
Why Join Us?
Fully remote role (ANZ-based)
Learning & development support
Wellness benefits including meditation app memberships
Generous product discounts and free samples
A collaborative, purpose-driven culture
Global exposure across North America, Europe and APAC
At Paula’s Choice, we believe in transparency, innovation and community. If you’re ready to make an impact in a role that blends retention strategy with ecommerce trading, we’d love to hear from you.
Note: At any time, with or without notice, Paula’s Choice reserves the right to modify the role requirements.