SeniorFull TimeEN
Team: Business Intelligence
Activity: Full-time
Role grade: Manager (6)
Direct reports: 0
Indirect reports: 0
Reporting to: Senior Manager Business Intelligence
Role location: Riyadh, Saudi Arabia
Job Purpose:
As Manager Customer Data Platform (CDP) & Customer Relationship Management (CRM) at the Esports World Cup Foundation (EWCF), you will be responsible for building EWCF’s unified audience data infrastructure and enabling CRM-driven, data-led marketing capabilities across fan, player, partner, and stakeholder audiences.
This role bridges customer data architecture, business intelligence, and marketing activation, ensuring EWCF has a 360-degree audience view that powers segmentation, lifecycle journeys, and measurable engagement across all touchpoints.
You will work closely with BI, Data Engineering, Marketing, Commercial, and Digital teams to enable scalable personalization across EWCF’s ecosystem.
CDP Strategy & Audience Architecture
Lead the implementation, management, and evolution of EWCF's Customer Data Platform
Own the unification of first-party data across web, app, ticketing, fantasy, merchandise, broadcast, PR, and offline sources
Define identity resolution logic to connect anonymous and known users into unified 360° audience profiles
Collaborate with BI and Data Engineering to design ingestion pipelines, data schemas, and audience models
Establish audience taxonomy, behavioral event tracking standards, and segmentation governance
Ensure consent, privacy, and data governance compliance aligned with EWCF policies
Enable real-time and batch audience activation across marketing, digital, and partner platforms
Act as a business owner for CDP vendor selection, roadmap prioritization, and performance management
CRM Strategy & Lifecycle Management
Own the day-to-day management and optimization of EWCF’s CRM platforms and marketing automation tools
Design and maintain lifecycle frameworks (acquisition, engagement, retention, reactivation)
Develop audience segmentation and automated communication journeys
Implement CRM use cases across marketing, partnerships, ticketing, and fan engagement
Optimize lifecycle performance through A/B testing, experimentation, and behavioral insights
Data-Driven Marketing Enablement
Translate BI and CDP insights into actionable marketing initiatives
Enable targeted, personalized, performance-driven campaigns
Support attribution logic, campaign measurement frameworks, and ROI analysis
Drive advanced segmentation strategies, including behavioral triggers and lookalike modeling
Develop and maintain CRM & CDP performance dashboards
Monitor funnel metrics, audience growth, engagement, and monetization indicators
Identify optimization opportunities based on behavioral and cohort analysis
Act as the central CDP & CRM point of contact across BI, Marketing, Commercial, Digital, and external vendors
Support senior leadership with audience intelligence and growth insights
Bachelor’s degree in Marketing, Business, Data Analytics, Digital Marketing, or equivalent
5+ years of experience in CDP, CRM, data marketing, marketing analytics, or growth roles
Proven experience working with CRM platforms and marketing automation tools.
Experience in esports, gaming, sports, or entertainment ecosystems is a strong plus.
Strong understanding of CRM concepts, lifecycle marketing, and audience segmentation.
Data-driven mindset with the ability to translate insights into actions.
Experience with CRM, marketing automation, and analytics platforms.
Strong analytical, problem-solving, and prioritization skills.
Excellent communication skills and stakeholder management ability.
Comfortable operating in fast-paced, cross-functional environments.
Very good written and verbal communication skills in English.
Relocation support
Transportation allowance
Competitive compensation
Housing allowance
VIP medical insurance
Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact
Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.
