Description
About Allot:
For over 30 years, Allot has been securing digital communications at scale. Allot (NASDAQ: ALLT) is a network-native cybersecurity leader, protecting people and small businesses directly through the network. Trusted by leading telecom operators worldwide, our technology is built for the masses, delivering real-time, seamless security to millions of users, invisibly and at scale. We are here to safeguard the everyday digital life of consumers and SMBs worldwide.
Roles & responsibilities
- Own commercial performance for assigned CSP accounts, from launch through growth.
- Drive penetration, net adds, and revenue through data-driven customer journeys.
- Identify growth opportunities across acquisition, activation, engagement, and retention.
- Translate usage and behavioral data into clear business insights and execution plans.
- Partner closely with telco marketing teams on GTM strategy and campaigns.
- Work cross-functionally with Product, Sales, and Marketing to accelerate impact.
Requirements
Experience & Skills
- 5+ years in CVM, lifecycle marketing, product marketing, growth, or engagement roles within telecom, SaaS, or cybersecurity.
- Proven experience driving measurable commercial impact.
- Strong understanding of telco go-to-market structures, channels, and sales motions.
- Ability to translate data into insight, and insight into action plans that improve acquisition, retention, and monetization.
- High-proficiency in English; additional languages an advantage.
- Attributes
- Creative problem-solver capable of bringing fresh approaches to cybersecurity communication.
- Strong communicator who can align diverse internal and external stakeholders.
- Self-starter, curious, and comfortable working in a fast-moving, cross-cultural environment.
- Analytical, structured thinker with a bias for execution.
What Success Looks Like
Within 6–12 months, a successful CVM will:
- Deliver measurable growth in penetration and net-adds for their CSP accounts.
- Improve key customer-journey KPIs (activation, engagement, retention).
- Build trust with CSP commercial & marketing stakeholders.
- Contribute to the CyberMarketing team’s culture of insight-driven, high-impact execution.
