Lifecycle Marketing Associate

Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We’re seeking a detail-oriented Lifecycle Marketing Associate to execute and continuously improve our lifecycle marketing efforts. In this role, you’ll support the lifecycle team with communications from acquisition through reactivation - building thoughtful, personalized touchpoints that acquire members, deepen engagement, drive usage, and improve retention.

You’ll build and deploy campaigns across email, SMS, and push in Braze, ensuring accurate segmentation, tracking, QA, and flawless execution end-to-end. Partnering closely with creative, product, analytics, content, and more, you’ll help bring lifecycle campaigns to life, monitor performance, and translate insights into ongoing optimization. This role is ideal for someone who thrives in execution, takes ownership of outcomes, and is eager to proactively identify opportunities to strengthen the lifecycle program.

This is a hybrid role and requires  3 days per week in our Midtown Manhattan office. 

What You’ll Own

• Execute lifecycle marketing campaigns across email, SMS, and push
• Build and deploy campaigns in Braze, including audience segmentation, targeting logic, personalization, and creative implementation
• QA and end-to-end campaign deployment - ensuring accuracy across copy, links, and rendering
• Partner with creative, product, content, analytics, and more teams to brief campaigns, align on goals, and retrieve necessary assets
• Develop and run A/B tests to optimize messaging, timing, segmentation, and channel mix
• Monitor campaign calendar, automated journeys, key customer segments, and campaign performance
• Maintain reporting and translate insights into actionable recommendations
• Proactively identify gaps or opportunities in the customer journey and recommend new lifecycle initiatives

Your Skills & Experience

• 2–3 years of marketing experience
• Hands-on experience with lifecycle platforms (e.g., Braze) and marketing automation best practices
• Comfortable building audience segments, managing campaign logic, and executing multi-channel communications
• Strong analytical mindset with the ability to translate performance data into clear, actionable insights
• Detail-oriented and highly organized, with a strong commitment to quality and flawless execution
• Proactive self-starter who takes ownership and thrives in a fast-paced, evolving environment
• Effective cross-functional collaborator, experienced working with product, content, and more
• Clear and confident communicator, able to present results and recommendations to stakeholders

What We Offer

• Compensation: Annual salary for this role will be $85k - $95k 
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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