ABOUT US
We’re a world-leading tourism company, passionate about helping travellers explore cultures, experience places and connect with others to live an enriched life. With nearly 100 years of experience and team members across the globe, we know travel and always strive to deliver trips and experiences of a lifetime.
THE ROLE
As our Marketing Automation Specialist, you’ll design and deliver data-driven, personalised customer journeys that enhance experience and drive measurable growth. Working across global B2C and B2B brands, you’ll optimise our Salesforce Marketing Cloud platform and support CRM teams with audience creation, journey design, automation and personalisation. You’ll play a key role in shaping lifecycle marketing strategies while contributing to our exciting roadmap toward Data Cloud, Marketing Cloud on Core and Agentforce. This is a hands-on technical and strategic role for someone who loves turning insights into smart automations that make a real impact.
Key Responsibilities of this role include, but are not limited to:
- Support global CRM teams with campaign execution, journey builds and personalisation
- Build and manage audiences using SQL and maintain data integrity
- Design, optimise and troubleshoot lifecycle automations and workflows
- Monitor campaign performance and develop reporting dashboards
- Document processes and provide platform training and support
- Stay up to date with Salesforce capabilities and contribute to platform evolution
ABOUT YOU
- Proven experience in Salesforce Marketing Cloud (essential)
- Strong working knowledge of SQL, Ampscript and HTML
- Experience building journeys, automations and audience segments
- An analytical mindset with the ability to interpret performance data
- A proactive approach to learning and continuous improvement
- Strong communication skills and the confidence to train and support others
- Salesforce Marketing Cloud Administrator certification is required. Salesforce Administrator certification is highly regarded.
WHAT WE OFFER
- Work with best-in-market Salesforce tools
- Flexible workplace culture with hybrid working model
- 4 weeks’ annual leave per year plus a bonus week if requirements met
- Experience our premium products with familiarisation trips
OUR VALUES
Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.
- Genuine service - We genuinely care about the experience we create for our guests, trade partners and internal stakeholders
- Better together - We are better when we connect and collaborate, valuing all opinions
- For tomorrow - We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefit
- Celebrate the moments - We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all
