Sports Betting Copywriter (Mexico)

Welcome to Brazino777, a space where people come together to connect and create. Offering a wide range of slots, casino games, sports betting, and top titles from leading providers, we’re setting a new standard in the entertainment industry.

We’re all about teamwork, where every voice is heard and valued. Creativity and diversity are nurtured so everyone makes an impact. We stand for empowering our team with the latest tools and technologies, making sure everyone has the support to thrive and make a change.

Together, we’re shaping the exciting future of online entertainment, and we’d love for you to be a part of it!

Currently, we are looking for an ambitious Full-stack Marketer (Mexican market) to join our team for freelance employment.

Here are a few reasons to join us:

• Bonuses and Incentives: Beyond a competitive salary, we reward excellence. Expect performance-based bonuses, recognition programs, and incentives that keep you motivated.
• Professional Growth: Becoming a part of a fast-growing and open-minded brand will boost your future career and a team of young leaders who constantly push existing boundaries will reveal your true potential.
• Work-life balance flexibility: We trust your experience. That's why you will be free to organize your time how you like it and you will have 25 working days of paid vacation.

Position Overview

The Sports Betting Copywriter (Mexico) is responsible for creating engaging, localized, and trend-driven content for the Mexican sports betting market. This role focuses on social media, retention channels, and sports-related editorial content, with a strong emphasis on local and international sports culture, pop culture, and digital trends.

The ideal candidate is a native Mexican Spanish speaker with a strong understanding of sports and the sports betting industry. They are highly plugged into Mexican pop culture, social media trends, and memes, and can transform real-time sports moments into engaging, on-brand content.

Key Responsibilities:

Content Creation:

• Write creative and engaging copy for social media platforms, including trend-based posts, captions, and short-form content.
• Produce copy for retention channels such as email campaigns, push notifications, SMS, and in-app communications.
• Create sports-related editorial content, including match previews, betting-focused articles, and promotional texts.
• Ensure consistent tone of voice across all channels, aligned with brand guidelines.

Sports & Betting Knowledge:

• Confidently write about sports events, leagues, teams, and betting mechanics relevant to the Mexican market.
• Simplify betting concepts into engaging, accessible messaging for a wide audience.

Trend & Pop Culture Awareness:

• Monitor Mexican pop culture, social media trends, viral formats, and memes.
• Proactively suggest creative ideas that capitalize on trending topics and sports moments.

Campaign & Retention Support:

• Support promotional campaigns, tournaments, and special events in collaboration with Retention and Social Media teams.
• Adapt messaging based on user behavior, lifecycle stage, and campaign objectives.

Localization & Cultural Adaptation:

• Translate and adapt content from English to Mexican Spanish, ensuring cultural relevance and linguistic accuracy.
• Adjust references, humor, and tone to resonate with Mexican audiences.

Proofreading & Quality Control:

• Edit and proofread own content to ensure clarity, correctness, and brand alignment.

• Ensure content meets compliance and legal standards.

Collaboration:

• Work closely with Social Media Marketing (SMM), Retention, SEO, Design, Legal, and external Marketing Agencies.

• Ensure smooth content integration across platforms and campaigns.

Qualifications:

• Native-level Mexican Spanish; strong English proficiency (B2+).

• Proven experience as a Copywriter, ideally in sports betting, iGaming, sports media, or digital entertainment.

• Strong understanding of Mexican sports culture and fan behavior.

• Deep knowledge of social media trends, memes, and digital culture in Mexico.

• Experience writing for social media and retention channels.

• Ability to adapt writing style to different formats and audiences.

• Strong attention to detail and ability to work in fast-paced environments.

From our part, we are ready to provide you with our full and comprehensive support to successfully cope with this list of tasks. Our Content & Communication Team is waiting for you to become an indispensable part of it!