ExecutiveFull TimeEN
Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!
As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.
Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).
Our team of 550+ employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!
As the Growth Marketing Executive, you'll be instrumental in shaping and executing Carwow's performance marketing strategies across multiple channels. This pivotal role will see you driving customer growth and revenue by owning the implementation and management of audience platforms. You'll also play a key part in the planning, execution, and optimization of our display, programmatic, and paid video campaigns.
Working closely with the Growth Marketing Manager, Brand Marketing team, and Retail Media team, you'll be at the forefront of leveraging data and technology, including our Customer Data Platform (CDP) and Demand-Side Platform (DSP), specifically DV360, to deliver highly effective and targeted campaigns.
Own the implementation and performance of marketing campaigns across display, programmatic, and paid social channels.
Coordinate cross-channel online marketing campaigns to ensure cohesive messaging and optimal performance.
Manage and optimize display and programmatic advertising campaigns, including strategy development, audience targeting, and bid management, with hands-on experience using a DSP like DV360.
Plan, execute, and analyze paid social media campaigns across various platforms, optimizing for key performance indicators.
Utilize our Customer Data Platform (CDP) for audience segmentation, personalization, and activating data-driven marketing initiatives.
Work hand-in-hand with our Growth Marketing Manager to develop and execute overarching growth strategies.
Keep all content and advertising material for advertising partners up to date, ensuring brand consistency and compliance.
Collaborate closely with the Brand Marketing team to develop compelling new marketing materials for all channels.
Be responsible for updating the business on performance across all owned channels, along with producing bespoke reports for our partners.
Relevant professional experience in performance marketing, with a strong focus on on display, programmatic, and/or paid social.
In-depth knowledge of tracking technologies (Pixel tracking, UTM parameters).
Hands-on experience with Demand-Side Platforms (DSPs), specifically DV360, for running programmatic campaigns.
Familiarity with Customer Data Platforms (CDPs) and their application in enhancing marketing efforts.
Strong analytical skills; you can interpret and optimize all KPIs across diverse marketing channels.
Ability to strengthen existing and develop new relationships within our broad partner network of leading online platforms and magazines to maximise their performance.
Strong communication skills and experience building relationships with affiliate partners and media vendors.
You communicate complex ideas and strategies easily to different audiences, including executives and external partners.
You have outstanding analytical skills and develop data-driven strategies.
You are proactive and drive projects and initiatives independently, with a keen eye for growth opportunities.
Introductory call (online)
Hiring Manager Interview (online)
Presentation Interview (in-person)
Values Interview (online)
Competitive comp package
28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
Employee-friendly share options
Pension scheme via Royal London - up to 5% company contribution
Vitality private healthcare insurance
Life Assurance - 4x annual salary
Monthly coaching sessions with Spill - our mental wellbeing partner
Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
Bubble childcare support and discounted nanny fees for little ones
'Work from abroad for a month' annual scheme
Generous learning and development budget
£500 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
