£45,000 – £45,000MidFull Time
With 75 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.
Come join our 33,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!
Key Responsibilities:
Philanthropy Manager – Mid-Value
Salary: circa £45,000 per annum good range of benefits
Contract: Permanent Contract – Full Time 36.5 Hours
Based: Milton Keynes – Hybrid (2 days per week in the office)
Annual Leave: 28 days and bank holidays
Lead and Grow Our Mid-Value Special Giving Programme
World Vision UK is seeking an experienced mid-value fundraising specialist to lead and grow our Special Giving income stream (gifts up to £10,000), delivering sustainable year-on-year growth and raising over £1 million annually by 2030 for the world’s most vulnerable children. This is a strategic role focused on mid-value donor acquisition, cultivation, upgrade and stewardship, turning warm supporters into committed, long-term partners of our mission.
The Opportunity
This role is ideal for someone who understands the distinct dynamics of mid-value fundraising, balancing scale and personalisation, building structured relationship focused donor journeys and using data insight to drive upgrades and retention. You will:
Shape and deliver the Special Giving (mid-value) strategy
Develop and implement a clear growth strategy for donors giving up to £10,000
Manage forecasting, income targets and KPIs
Build structured upgrade pathways from mass-market into mid-value
Establish clear qualification processes into major donor pipelines
Grow our Emergency Fund
Design a compelling mid-value proposition
Develop engaging campaigns
Ensure timely, high-quality stewardship and impact reporting
Embed strong cross-team processes to maximise income opportunities
Manage and grow a portfolio of mid-value donors
Personally steward a portfolio of engaged mid-value supporters
Deliver tailored communications, proposals and impact updates
Identify and convert new prospects through data insight and targeted outreach
Create meaningful engagement touchpoints that deepen commitment
Lead and develop
Line manage a Philanthropy Officer
Develop systems and processes that enable scalable personalisation
Contribute to the wider Philanthropy team strategy
About You
We’re looking for a proven mid-value fundraiser who can demonstrate:
Significant experience managing and growing mid-value donor portfolios (typically £1k–£10k)
A track record of delivering income growth and meeting ambitious targets
Strong experience designing donor journeys and upgrade strategies
Confidence using data, insight and testing to optimise performance
Excellent proposal and case-for-support writing skills
Experience collaborating across marketing, digital and communications teams
Line management experience (desirable but not essential)
Strategic thinking with strong delivery discipline
Experience within a large, complex charity environment is highly desirable.
Our Christian identity underpins everything we do, so as an active Christian, this role offers you the opportunity to integrate your Christian faith and be sensitive to its various expressions across cultures and denominations.
Why Join World Vision UK?
Joining World Vision UK means becoming part of an energetic and flexible team committed to making a positive impact in the world. As a PA to the CFMO, you will play a crucial role in supporting our fundraising and marketing efforts, helping to drive our mission forward. You will have the opportunity to work in an environment that values collaboration, innovation, and dedication to humanitarian causes.
If you are looking to leverage your skills and experience in a role that offers both challenge and reward, we invite you to apply for this exciting opportunity. Together, we can create a better future for children in need.
All applicants must be willing to work within a Christian framework and be sensitive to its various expressions across cultures and denominations.
Please upload your CV of full employment history explaining any gaps of employment and reasons for leaving your previous employer. This must be accompanied with a covering letter (max 2 pages) stating how you meet the essential criteria given in the Job Description and why you are interested in this role.
Closing Date for applications: 13 March 2026
First stage interviews: W/C 16 March 2026 – In Person
We reserve the right to interview candidates and close the ad ahead of the closing date should a strong candidate be identified.
Universal acceptance for everyone, everywhere is at the heart of our Christian organisation. We promote diversity of thought, culture and background, which connects the entire World Vision family. As such, World Vision is proud to be an Equal Opportunity Employer. We value diversity and aspire to reflect this in our workforce. We particularly welcome applications from under-represented sections of the community. World Vision UK also operates flexible working policies and practices.
As a child-focused organisation, World Vision UK is committed to the safeguarding of children, therefore any offer of employment is conditional upon the successful completion of applicable background checks, including a criminal records check.
By submitting your application, you understand and accept that World Vision UK will process the data you provide for the purposes of your application and in accordance with the World Vision UK - Job Applicant Privacy Notice (click here).
Applicant Types Accepted:
Local Applicants Only
