Join one of Australia and New Zealand’s most customer centric retail groups - Accent Group. With a portfolio of over 900 stores, 34 iconic brands (including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, The Athletes Foot, Sports Direct, Glue Store and Vans), and 30+ online platforms, we’re not just selling shoes - we’re shaping the future of retail. At Accent Group, we’re driven by innovation, passionate about people, and serious about creating standout career opportunities. Whether you’re starting your retail journey or looking to grow into leadership, you’ll be part of a culture that values individuality, rewards performance, and empowers you to make your mark (in your kicks of course!)
As we accelerate our expansion across Australia in partnership with Frasers Group, we are opening a significant number of new stores and we need a Visual Merchandising (VM) Specialist who can bring our bold, high-volume retail concept to life on the ground. This is your opportunity to shape how one of the world’s most recognisable sporting retailers shows up in Australia. You’ll bridge the gap between global brand direction and local execution, ensuring every store delivers a dynamic, commercially powerful customer experience from day one. If you love the pace of retail, thrive on turning strategy into action, and enjoy being both creative and hands-on, this role is for you. You’ll be the architect of our in-store look and feel translating global VM directives into locally relevant, high-impact retail environments. You’ll develop guidelines, planning campaigns, and coordinating execution but you’ll also be in stores, supporting launches, coaching teams, and ensuring every location is visually sharp and commercially ready to trade. What You’ll Be Doing New Store Openings & Projects • Lead the visual merchandising execution for a growing pipeline of new Sports Direct stores nationwide. • Collaborate with retail and project teams on space planning, fixture selection, and customer flow. • Be on-site during setup weeks to ensure stores are visually and operationally “trade ready.” • Support and train store teams during launch to embed best practice from day one. VM Strategy & Directive Management • Adapt global VM direction from Frasers Group (UK) for the Australian market. • Develop clear weekly and seasonal VM briefs, planograms, and execution guides. • Define and evolve the “Sports Direct Standard” across floor density, wall merchandising, and fixture usage. • Translate marketing strategy into simple, actionable direction for store teams. In-Store Marketing & Campaign Execution • Bring key retail moments—Back to School, Black Friday, product launches—to life in-store. • Manage POS and signage from concept to rollout, ensuring consistency and impact. • Collaborate with major brand partners (Nike, Adidas, Puma and more) to deliver compelling branded environments aligned to both global standards and commercial goals. Field Support & Training • Conduct regular store visits to audit execution, support floor moves, and assist during peak periods. • Coach Store Managers and teams on VM fundamentals to maintain excellence every day. • Oversee remote auditing processes and provide practical feedback to drive consistency. What We’re Looking For • 2–4 years’ experience in Visual Merchandising, ideally in a Head Office or Area/State role. • Proven involvement in new store openings or large-scale retail setups. • A strong commercial mindset - you understand VM is about driving sales, not just aesthetics. • Comfortable operating in a fast-paced, high-growth environment with shifting priorities. • Confident communicator who can influence stakeholders and train store teams effectively. • Proficiency in Microsoft Office (Excel, PowerPoint); experience with Adobe Creative Suite or Canva highly regarded. • A hands-on approach with the flexibility to travel domestically as required. Why Join Us? Be Part of the Growth Play a key role in building Sports Direct’s footprint across Australia during an exciting expansion phase. Work With Iconic Brands Collaborate with some of the world’s biggest sports and lifestyle labels in a fast-moving retail environment. Great Perks Enjoy generous staff discounts across Accent Group brands including Hype DC, Platypus, Vans, Skechers, Dr. Martens, Merrell, The Athlete’s Foot and more. High-Energy Culture Join a passionate, supportive team that celebrates success and moves quickly. Career Opportunities Grow your career within the broader Accent Group network. If you’re passionate about retail, thrive on execution, and want to help shape the future of Sports Direct in Australia, we’d love to hear from you. Apply now and bring the game to life store by store.
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.
